10 Email Sending Tools and Marketing Platforms [2023] (2023)

Configuring your application to send emails is very easy - any skilled developer will handle this task. But getting those emails into inboxes is the tricky part. Don't just refine the code. You need to monitor all aspects that affectemail deliverability.

That's where third-party tools come in. They provide a robust email infrastructure, help parse your emails, and essentially deliver them to users' inboxes.

In today's guide, we'll list 10 email marketing tools that have reliable delivery capabilities. We will divide the list into three segments:

1. Email delivery platforms.
2. CRMs with deliverability capabilities.
3. Outreach tools with built-in delivery tools.

What do we mean by marketing tools with deliverability functions?

Deliverability is often not the selling point of marketing tools. Instead, vendors highlight features like automation, workflows, editors, targeting, etc. However, none of that will matter unless your emails make it to inboxes. So instead of listing marketing tools with brilliant features, we decided to focus on email deliverability.

A marketing tool with deliverability features should help you build and maintain a gooddomain reputation, send your emails and analyze your performance. Ideally, it should also have testing capabilities to check your spam score, authentication protocols, andsender reputation. In other words, such a tool should give you complete control over youremail infrastructure.

Best Email Marketing Tools With Delivery Features

Deliverability Platforms:

• mail trapfor transactional emails with a primary focus on deliverability.
• MailEnviarfor transactional emails and SMS.
• get an answerto design, send and automate marketing emails.
• SMTP2GOfor all your email communications.
• Open Email Marketingto integrate email marketing with e-commerce platforms.

CRM:

• sales extensionto combine CRM and email marketing in one platform.
• hubspotto grow your business from one platform.

Promotion tools:

• Snov.ioto improve the deliverability of your cold outreach emails.
• klentyto run the scope on multiple platforms.
• post agitationto reach potential customers with cold emails.

How to choose a marketing tool thinking about deliverability: main criteria

The following criteria will help you choose the best option for you:

• Analysis– statistical data or general reports to provide information about the performance of your infrastructure.
• Delivery capacity monitoring– critical alerts or notifications that will let you know if your metrics start to drop unexpectedly.
• delivery assistance- access toemail deliverability consultantsor experts who will help you improve email deliverability.
• automatic IP heating– the ability of the tool to gradually increase the sending volume to dedicated IPs.
• spam check -reports, dashboards or scales to show if your email contains "spam" items.
• reliability– Frequency of downtime, inbox time, and delivery fees.
• Prices– whether the tool fits your budget and whether the price is reasonable for the features it offers.

(TL;DR) comparison table

We have created a quick comparison table for all the tools mentioned below in case you don't have time to read the entire article.

5 Email Deliverability Platforms to Put on Your Radar

1.mail trap

Mailtrap is an email delivery platform for companies and individuals to test, send and monitor the performance of their email infrastructure. It has two solutions:email testsyemail sending.

Email Testing is an email testing environment to inspect and debug emails in a secure test environment before sending them to recipients. It helps you improve deliverability with its spam analysis. The Spam Report provides an overall score with descriptions of any components that ISPs may consider spam. Meanwhile, the blacklist report shows you if your IP has been blacklisted by any of the major blocklists.

Emailing is an email infrastructure with high delivery rates by design. Combine SMTP and RESTful API solutions for quick and easy integration.

Emailing starts taking care of your deliverability from day one. When you sign up and add your shipping domain it asks you to verify it usingFPS,DKIM, youDMARCrecords. Only verified domains can send emails to protect Mailtrap shared IPs from spam abuse.

Also, sending email covers almost all the criteria mentioned above. Actionable analytics with detailed reports and helicopter view dashboards help you monitor the performance of your infrastructure at all times. Email sending monitors deliverability through critical alerts that notify you if any unexpected sending issues occur. You'll also have access to deliverability experts who are ready to help you with any queries you may have.

Therefore, Mailtrap allows you to take proactive steps in staging and control deliverability in production.

At the moment, Mailtrap only allows you to send transactional emails, but marketing emails will be available soon.

Main features:

• helicopter vision panels
• Detailed email reports for mailbox providers and email categories
• Detailed logs and event history for up to 60 days
• Preview of the email body after sending the email
• Weekly reports with week-to-week comparison
• Critical alerts if numbers drop suddenly
• API and SMTP service for easy and seamless integration
• Spam analysis and HTML check
• Fake SMTP server for email test
• Webhooks for event tracking
• Official SDKs for popular programming languages

Benefits:

• End-to-end shipping solution: Mailtrap offers a wide range of tools and features to help users efficiently manage and deliver their email, including testing, sending, and tracking.
• Highly responsive customer support: The Mailtrap team is committed to providing exceptional service through guidance and support to help users get the most out of the platform.
• Deliverability Experts:Mailtrap has highly qualified team members who are ready to resolve urgent issues immediately.
• Secure, easy-to-use setup and integration: Mailtrap runs security checks in the background, so users just need to follow the app's wizard to complete the domain setup.
• SMTP and API compatible with Sendgrid, Mailgun and Mandrill: Mailtrap supports standard SMTP protocol and has compatible APIs, saving you time and making switching to Mailtrap easier.
• Dedicated IP is included in the highest paying plans:From the Business plan (over 100,000 emails/month), users get access to a dedicated IP at no additional cost.

Contras:

• no live chat: You can contact Mailtrap support via email only.
• Template editor is a bit limited: Mailtrap does not include any drag-and-drop or rich text template editors (only text and HTML editors are currently available).

Prices:

There are separate pricing for email sending and email testing, but both have a free plan.

With the free trial email plan, users get 1 inbox with limited features and the ability to send up to 100 trial emails per month. Paid plans range from $14.99 to $399.99 and offer up to 999 team members, multiple inboxes, priority support, and the ability to send up to 10 million test emails per month.

Email Sending's free plan provides access to one account and allows users to send up to 1,000 emails per month. The Free and Individual plans do not include dedicated IPs because the sending volume is very low. You can get a Business plan dedicated IP (100K+ emails/month).

With paid plans, you can also buy additional emails and get access to 1000+ team members. Higher plans allow you to send up to 5 million emails and save email logs for up to 60 days. Pricing starts at $10 for 10,000 emails/month.

A custom plan is also available to ship volumes greater than 5M. Detailed pricing information is available.here.

For whom:

Mailtrap is ideal for individuals and businesses that want to use a single platform to control their entire email infrastructure.

2.MailEnviar

MailerSend is a transactional email and SMS sending platform built for developers and designed with non-technical teams in mind, allowing them to design, create and manage their transactional messages.

MailerSend has flexible deployment options including Email API, SMTP relay and SMS API. With features like inbound routing, email verification, and advanced analytics, this tool has everything you need to scale your email delivery as your business grows.

In terms of deliverability features, MailerSend has suppression management that allows you to remove hard bounces and unsubscribes from your contact list. Its email verification feature makes it easy to clean up contact lists before sending emails. Furthermore, MailerSend authenticates your domains with SPF and DKIM.

Main features:

• Official SDKs regularly updated
• SMS API to send high volume transactional SMS
• Inbound routing to parse incoming messages to your app
• Integrated email verification tool to reduce bounce rates
• Email Template Builders (HTML, drag and drop, and rich text)
• User management with 5 user roles and the ability to create new roles
• Bulk email endpoint to optimize your mailings and improve delivery
• Integration with popular platforms like WordPress, WooCommerce, Zapier and Make
• Webhooks for real-time notifications triggered by email activity
• Email split testing for up to 5 versions of a template
• Email analytics with a wide range of metrics to track important KPIs
• An iOS app to check shipping stats on the go

Benefits:

• award winning support: MailerSend is known for its responsive customer support (24/7 email support and live chat).
• delivery experience: MailerSend has a dedicated deliverability team, backed by years of marketing and transactional email experience.
• transactional SMS: MailerSend offers the ability to add transactional text messages to the mix to give customers more communication options.
• Various options for creating templates: Users of all technical levels can contribute email content and design with all three email editors.
• simple prices: MailerSend offers three easy plans with no hidden costs.

Contras:

• Limited free tier support: Free plan does not include live chat or priority email support (standard email support is available).
• No API endpoint for editing templates: Although MailerSend offers 3 in-app editors, the templates cannot be edited through the API (you can still create HTML emails with the API).
• SMS availability: Currently, the SMS function is only available in North America; however, MailerSend is working on expanding this feature.

Prices:

Free plan users receive 12,000 emails per month and additional emails are billed at a rate of $1/1,000. This includes email support, a 1-user, 1-domain license.

Premium plans start at $25.00 for 50,000 emails and 100 SMS with additional emails charged between $0.90 and $0.30 depending on the size of the plan. This plan includes access to premium features such as SMS and inbound routing, priority and live chat support, 20 user stations and 50 domains.

Custom Enterprise plans are also available for special requirements, unlimited user licenses, domains and templates.

MailerSend also offers paid add-ons for a dedicated IP, email or phone number verification credits.

For whom:

MailerSend is for companies that want an email delivery platform that is scalable and easy to integrate with apps or platforms. It is suitable for teams with tech or non-tech roles.

3.get an answer

GetResponse is an all-in-one marketing platform that offers email marketing, marketing automation, and sales funnel creation capabilities. It allows businesses to create and send professional looking emails, automate their marketing efforts, and design and create landing pages for their products or services.

GetResponse has deliverability features to ensure your marketing campaigns reach the inboxes. You can create custom business email addresses with your domains for more credibility. All domains are authenticated with automated DKIM, DMARC and SPF settings. GetResponse has a built-in spam check to bypass spam filters.

Main features:

• Personalized business email addresses with your domain
• Marketing Automation Workflows for Customer Journeys
• landing page builder
• automated webinars
• Integrations with popular platforms and tools
• Lead scoring and nurturing
• A/B tests

Benefits:

• Advanced automation features: GetResponse offers advanced automation features such as automation workflows, lead scoring and nurturing campaigns to help companies optimize their marketing efforts.
• friendly interface: GetResponse has a user-friendly interface that makes it easy for businesses to create and send professional looking emails and design landing pages without any technical knowledge.
• Wide range of integrations: GetResponse integrates with a variety of eCommerce platforms and other popular marketing tools.
• Good deliverability rates for emails: GetResponse has a good reputation for delivering emails to subscribers' inboxes, increasing the chances that your messages will be seen by your target audience.

Contras:

• Limited customization options for landing pages: GetResponse's Landing Page Builder is a bit outdated and it looks like they've shifted their focus to the Website Builder solution.
• Some limitations in the mobile application: Some users have reported limited functionality in the GetResponse mobile app compared to the web platform, which can be a disadvantage for businesses that rely on mobile devices for their marketing efforts.

Prices:

GetResponse has a free tier with up to 500 contacts, 1 landing page builder, website builder and up to 2500 newsletters per month.

Paid plans range from $19 to $119 per month for 1000 contacts and include features like subject line builder, advanced segmentation, sales funnel, quick transactional notifications, etc. Custom pricing is available for your MAX and MAX² plans.

For whom:

GetResponse is ideal for SMBs and large companies looking for a complete marketing platform. It's suitable for businesses across multiple industries, including e-commerce, digital agencies, and online service providers.

4.SMTP2GO

SMTP2GO is an outbound email service for transactional and marketing emails. It supports API and SMTP integration and has an infrastructure built in to improve deliverability. With analytical features, SMTP2GO allows users to keep track of essential email metrics.

Main features:

• Analytics with visual reports
• Detailed information for each email sent
• Email test against spam filters
• sms messages
• Worldwide servers with built-in redundancy
• setup assistance

Benefits:

• responsive support: Ticket, chat and phone support for everyone, regardless of your plan.
• Deliverability tools:SMTP2GO is registered to all major feedback loops. In addition, it monitors blacklists and spam traps.
• Analysis:SMTP2GO offers real-time analytics, weekly reports, unsubscribe, and spam and bounce tracking.
• Built-in email tests:This platform runs your emails against spam filters and provides previews for all major email clients.

Contras:

• It has no functions related to marketing.: Although SMTP2GO allows you to send marketing emails, you cannot design them or create automation.

Prices:

SMTP2GO has a free tier that allows you to send 1000 emails per month. You get access to 5 days of email logs and support per ticket.

Pricing for paid plans differs based on sending volume. The cheapest plan starts at $10/month for 10,000 emails. You can also get a custom plan if you plan to send more than 3 million emails per month.

For whom:

SMTP2GO is for small and medium-sized businesses across all industries looking for a scalable email delivery service.

5.Open Email Marketing

Avada Email Marketing is a great solution for merchants to convert their customers and build lasting customer relationships. Designed to optimize abandoned cart campaigns, Avada Email Marketing tracks your visitors and reminds them to proceed with their purchase quickly.

With a user-friendly interface, Avada Email Marketing is easy to use even for non-technical teams. Supports ready-made templates suitable for people without design skills. This platform also comes with contact segmentation to help you achieve better results.

To improve deliverability, Avada Email Marketing offers 3 workflows dedicated to deliverability and implementation.

Main features:

• marketing automation
• Beautifully designed templates with a drag and drop editor
• Advanced targeting features
• Different types of signup forms including newsletter popup, spin to win, add to cart popup, etc.
• Advanced reports to track your campaign performance

Benefits:

• Easy-to-use email editor: Avada Email Marketing allows you to create newsletters with professional pre-built templates and a drag-and-drop editor.
• marketing automation: Avada Email Marketing offers pre-built workflows and automation for different types of campaigns like welcome, abandoned cart, order follow-up emails, etc.
• Integrations with popular eCommerce platforms: You can integrate Avada Email Marketing with Shopify and Magento.
• advanced reports– This platform provides access to aggregated and separate reports for automated workflows and marketing campaigns.
• Responsive customer support: Avada Email Marketing offers email, chat, and priority support options.

Contras:

• No language-based filtering: You cannot filter customers based on their language.
• Limited Integrations:Currently, Avada Email Marketing only integrates with Shopify and Magento.

Prices:

Avada Email Marketing has a free tier and a free trial. The Free plan gives you access to 12,000 emails and 500 contacts. The free trial lasts 14 days. It lets you send up to 500 emails per day and explore the features of paid plans.

Paid plans start at $16 per month for 500 contacts and 12,000 emails and include features like automation workflow, email templates, Google and Facebook ads integration, account management, etc. There is also a custom plan with 200,000+ contacts and migration service.

For whom:

Perfect for companies looking to integrate email marketing with their e-commerce platforms.

2 CRMs with great delivery features

1.sales extension

Salesflare is a simple, automated CRM for SMBs selling B2B, with a built-in email sequence platform. It tracks everything from first communication to closing the deal, helping you better follow up on your leads.

Salesflare automatically removes bounced or unsubscribed email addresses to help you maintain good email deliverability.

Main features:

• Automated and unique email sequences
• LinkedIn integration with an easy-to-use sidebar
• Integrated email browser
• Integration with Gmail and Outlook to automatically create contacts and track interactions
• Automated enrichment of contact data
• Automated follow-up reminders
• Visual sales pipelines and customizable dashboards

Benefits:

• All in one solution: Salesflare offers CRM, email sequences and email research all in one place.
• Easy to use: Salesflare comes with a user-friendly interface.
• Fully integrated into your workflow- Can be integrated with Gmail, Outlook, LinkedIn and other popular services.
• 100% accessible on mobile devices: All of Salesflare's functionality is also available on the mobile app to ensure you're never tied to your laptop.
• world class support: Salesflare is ranked #2 out of 800+ CRMs on G2.com for quality of support.

Contras:

• Only in English: Salesflare software comes in English only, but the language of the emails themselves is not limited.
• Does not have newsletter style templates: Salesflare email sequences are designed to send personal emails, so they are not suitable for email newsletters.

Prices:

Salesflare pricing consists of 3 plans, all of which can send email at scale.

The Growth plan (starting at $29 per user per month) can only send single-step email workflows (i.e. "email merging"), while the Pro plan (starting at $49 per month) can send multi-step email workflows (i.e. "email threads"). ') also. The Enterprise plan simply comes with a lot more support services.

All plans come with free email search credits included, but if you want to buy more, Salesflare also offers competitively priced email search credit packages: 1,500 monthly credits for $39, 5,000 per US $79 or 15,000 for $159. Larger plans are available upon request.

For whom:

Salesflare is ideal for SMBs that sell to other businesses and want to keep their email and CRM outreach/updates in one place.

2.hubspot

HubSpot is a complete CRM platform that combines marketing, sales, service, CMS, and operations software. In this way, all essential processes are maintained in a single database, allowing different teams to access and use the same data.

Since HubSpot lets you send marketing emails, it also has robust email delivery features. You can filter contacts based on their activity and stop sending to subscribers who haven't interacted with your emails in a while. All this is combined with a modifiable sending frequency to reduce spam complaints.

In addition, HubSpot has a team of deliverability experts who monitor your campaigns and predictive insights that provide insight into undeliverable emails. With the help of AI, HubSpot detects when campaigns may be damaging sender reputation and automatically stops them.

Main features:

• In-depth contact management and segmentation
• email automation
• Report dashboard with various analytics data
• Email validation for contact forms
• Multi-channel responsive support
• Integration with popular email service providers, platforms and websites

Benefits:

• free tools: HubSpot offers tools like form builder, lead generation, contact management, and reporting dashboard for free.
• Advanced analysis:HubSpot's paid plans include multiple dashboards with multiple reports per dashboard with the ability to track custom metrics.
• Custom email sequencesto boost your sales and marketing efforts.
• Multichannel support:Users can communicate with HubSpot via email, in-app chat, and phone. Support is available 24/7.

Contras:

• It can be expensive:Paid plans are expensive for small teams and individuals.
• API key authentication is no longer supported:HubSpot has stopped using API keys that force users to use OAuth or private app access tokens.
• Pricing plans can be confusing:While it's nice to have a choice of different plans, HubSpot offers a lot of options. They also have no in-between plans.

Prices:

HubSpot offers separate pricing plans for each software, a free tier and an integrated option. They also have separate plans for individuals/small teams and businesses/enterprises.

The cheapest plan for individuals/small teams starts at $50/month for the CRM Suite. For businesses and enterprises, the CRM package starts at $1,781/month.

You also have the option to create custom packages with just the software you need.

For whom:

HubSpot CRM is for businesses of all sizes looking for a combination of different tools on a single platform.

3 outreach platforms to send your cold emails to inboxes

1.Snov.io

Snov.io is an all-in-one cold-reach platform that helps users grow their business with a complete sales toolbox. They recently released an email warm-up tool. You can troubleshoot email deliverability issues and help users build or recover their sender reputation. That way, emails will land in inboxes instead of spam or promotion folders.

Snov.io also has an email checker to reduce bounce rates and avoid sending emails to spam traps.

Main features:

• completely automated
• Efficient heating strategies to suit individual needs
• AI-powered same-topic conversations for better prep results
• Well-Organized Inbox
• Quick and easy setup

Benefits:

• easy setup. Snov.io's email warm-up can be set up in just 2 minutes by connecting an email account.
• Availability for all users. The tool is available to all users, regardless of their plan.
• No distractions in your inbox. All test emails are automatically organized into a separate folder, which doesn't distract users from emails sent and received outside of the test.
• customization opportunities. You can use your own email template and choose custom parameters for warm-up.
• 24/7 support and live chatwhich helps users to solve problems or get answers to all questions.

Contras:

• Email warm-up parsing could be improved. For example, there is no information about the total number of emails sent or the total number of interactions.

Prices:

Snov.io offers both free and paid plans to meet different business needs. The Trial (free plan) allows you to warm up 1 mailbox and send up to 15 warm-up emails per day. You will receive 450 preparation emails monthly for all spaces.

The cheapest plan costs $39/month and gives you access to 1 mailbox warm-up, up to 15 emails per day, and 1,500 warm-up emails monthly. You can choose higher plans depending on the number of monthly credits and email preparation limits. There is also a custom plan with a personalized email warm-up strategy.

All plans including the free trial plan include additional features like email finder, email verifier, email send automation, CRM, drip campaigns and unlimited campaigns and follow-ups.

For whom:

Snov.io Email Warm-up is for individuals and businesses that want to improve their email deliverability or prepare a new email account for mass outreach campaigns.

2.klenty

Klenty is a sales engagement platform for running multi-channel outreach campaigns. It allows users to create and manage personalized email campaigns, schedule follow-ups and track team performance. Klenty leverages deep personalization that goes beyond the first name.

In terms of deliverability, Klenty reduces bounce rates with email validation tools. You have a custom tracking domain to protect your shipping domain from being affected by spam filters. Klenty users can also limit their daily upload volume and gradually increase it as their reputation improves. Finally, this tool sends your emails at random intervals to mimic human behavior.

Main features:

• A/B testing to optimize email engagement
• Scheduled delivery to send emails when they are most likely to be seen
• Thread tracking to manage conversations in one place
• Email previews to ensure your emails are professional
• Ready-to-use templates
• The ability to prioritize emails to be sent each day.
• Seamless integration with LinkedIn for prospecting and engagement
• Integration with third-party tools and platforms

Benefits:

• Useful reports:Klenty generates daily reports to provide insight into essential email metrics.
• Easy to use:Klenty easily integrates with multiple platforms. The UI is straightforward and doesn't require much integration.
• cadences:Klenty focuses on cadences, making it easy to get results through cold reaching.
• Inbox:By connecting your email account, you can view incoming emails directly from the platform without having to go back to your email client.

Contras:

• Occasional bugs:The UI has a few minor bugs that haven't been fixed yet.
• Does not have a template editor:Users have to rely on other platforms to edit the template code and customize it.
• The analysis can be improved:Reports lack a variety of filters and customization options.

Prices:

Klenty has simple pricing plans for different business needs, plus a 14-day free trial.

With a free trial, you get a preview of the tool's key features. The sending volume is limited to 200 emails.

Klenty has annual and quarterly options. The cheapest plan (billed annually) starts at $50 per user/month. Provides access to cadences, custom domain tracking, reporting, and a Gmail plugin. Email validation is available on demand.

Klenty has an Enterprise plan with features and pricing tailored to meet your specific needs.

For whom:

Klenty is a good match for small and medium businesses providing B2B services.

3.post agitation

Mailshake is another sales engagement platform that simplifies email outreach and sales communication. It automates outreach emails, provides visibility into all lead activity, and helps improve the deliverability of your emails.

Mailshake has an email warming tool that gradually increases the sending volume and automatically performs actions such as replying, opening and deleting spam. Checks your domain to ensure authentication protocols are configured correctly. Mailshake comes with a strong email validation feature to help you clean up your contact lists.

Main features:

• Outreach campaigns with automated follow-ups
• Mail merge for deeper customization
• Customizable shipping schedule
• Ready-to-use email templates to quickly create sequences
• Analytics with data on response rates, opens and clicks
• Third-party integrations with CRM and social media channels
• Email deliverability support through training

Benefits:

• Responsive customer support:Mailshake always provides detailed answers to customer questions.
• Interface simples:Mailshake is easy to use even for people who have no previous experience with similar platforms.
• Contact export:Contact lists are easy to export to other platforms.
• Focus on education:Mailshake creates multiple opportunities to educate its users and help them get the most out of the platform.

Contras:

• Answer Recognition:Mailshake sometimes treats autoresponders as if they were human, which detracts from the accuracy of analytics.
• Pricing plans:Mailshake only has two fixed plans and one custom plan, which is not enough to meet different business needs.

Prices:

Mailshake doesn't offer a free trial, but it does offer a 30-day money-back guarantee.

There are only two pricing plans available. Email Outreach is suitable for sellers and landlords. It costs $58/month but is billed annually. This plan includes all the essential features like CRM integration, 5000 recipients per campaign, AI email copywriter, A/B testing, hundreds of integrations via Zapier, etc.

The sales engagement plan is designed for sales teams. It costs $83/month (billed annually) and includes additional features like higher credit limits, priority support, and LinkedIn automation. A custom plan is available for agencies.

For whom:

Mailshake is for small and medium-sized businesses that want to automate their outreach processes.

Ending

That concludes our blog post on marketing tools with email delivery capabilities. We have listed the top 10 options with different details and functionalities. If you're interested in more recommendations, check out our guides onemail deliverability testing toolsyfree smtp servers.