7 Best SEO Reporting Software Tools of 2023 (Ranked #1 Fastest) (2023)

last update onJanuary 20, 2023byChris von Wilpert

Today there are 335 differentSEO Reporting Toolsto track your site's SEO performance. We spent 60 hours comparing the top 50 to find the seven best SEO reporting tools you can use to review and improve the ROI of your SEO efforts.

What are the best SEO reporting tools?

  1. SiteGuru— the best of the best SEO reporting tools
  2. Semrush— best for SEO experts
  3. google data study— best for custom SEO reports
  4. data box— better for faster SEO reporting
  5. night vision— better for reporting global SEO data
  6. DashThis— best for heavy workloads
  7. sleeves— best for daily SEO reports

Our verdict: the best of the best

Price:Starting at $29/month

7 Best SEO Reporting Software Tools of 2023 (Ranked #1 Fastest) (1)

SiteGuru is an SEO audit tool that targets SEO marketers and clients alike. This SEO reporting tool works like a "site auditor" to give you insights into the health of your site and what you need to do to improve its health for better SEO results.

SiteGuru is easy to use, intuitive and offers a wide range of data points for SEO audit reports.

The best part:
  • A priority SEO to-do list.Even if you have little idea how SEO works, SiteGuru will provide you with a custom SEO checklist that you can confidently use to configure your web pages and perform link building.
Worst part:
  • White label reports are expensive.You can only tag your reports in the Agency Plan. It costs $149/month, but you can get it for $119.20/month if you sign up for annual billing.

I recommend that you use the Starter Plan and export the data to Excel spreadsheets, then use that data to create a custom layout in Google Data Studio.

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(14 day free trial)

Best for

SiteGuru is best for non-technical online creators and digital marketers who want to drive more traffic to their websites without needing to be an SEO expert to understand the SEO report.

Main functions

  • SiteGuru can easily run audits on any content management system (CMS).You don't need an API, plugin, code or server access. It only runs on the parts of your website that any search engine like Google can access.
  • SiteGuru performs a comprehensive analysis of your website.From content issues to technical issues such as sitemaps, hreflangs, Open Graph tags and alternative text, all issues are caught, organized and reported in plain English.
  • You won't miss out on the best of Google Analytics and Google Search Console for your website.They can be integrated with SiteGuru so you can track your rankings, keyword rankings and click-through rates in real time.
  • No problem can escape your attention.Every topic on their website stands out and is presented in formats a 6 year old can understand.
  • Your team and clients can get automatic progress reports on your search engine optimization efforts.These reports can also be customized to enhance your professional image before customers see them.


7 Best SEO Reporting Software Tools of 2023 (Ranked #1 Fastest) (2)

SiteGuru offers three pricing plans:

  • To start:$29/month. For bloggers and small content teams to run SEO audits on up to 2 websites.
  • Half:$49/month. For SEO consultants to perform SEO audits on up to 10 websites.
  • Agency:$149/month. For agencies to perform SEO audits on up to 50 websites. In this plan, you get priority support for all SEO audits performed and white label reports for all your clients.

Annual subscriptions offer a 20% discount.

Try SiteGuru with a 14-day free trial today.


Our Verdict: Best for SEO Experts

Price:Starting at $119.95/month

7 Best SEO Reporting Software Tools of 2023 (Ranked #1 Fastest) (3)

Semrush is an enterprise-grade SEO monitoring, optimization and reporting tool. This all-in-one SEO tool offers SEO reports that can meet the needs of both freelancers and large companies.

The best part:
  • The industry's most comprehensive SEO reports.At Semrush, you can create a comprehensive view of your SEO progress and opportunity gaps in your SEO strategy.
Worst part:
  • If you run an SEO agency, you have to pay an additional $150 per month for white label reports for clients.This fee is in addition to your regular Semrush subscription fee.

Get Semrush if you're an SEO professional and want a tool you can use to manage all your SEO and content marketing campaigns in one place.

I recommend you start with $119.95/month on the Pro plan. If you run an agency, upgrade to the Agency Growth Kit plan for an additional $150/month to label your reports for up to 5 clients.

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Try Semrush now

(7 day free trial)

Best for

Semrush is best for anyone looking for an all-in-one SEO tool with great reporting features.

Main functions

  • Easy to use SEO report templates.You can drag and drop data from your SEO campaigns into the Semrush reporting tool and quickly create visual reports.
  • Give your customers access to your Semrush accountto view SEO metrics on domain ranking, position tracking, keyword difficulty scores, technical issues and traffic sources.
  • White label reports and personalized email signature.At Semrush, you can label your SEO reports with your brand logo and colors. Also, your reports can be sent from a custom sender name, you can use your reply address and your own email signature.
  • You can report key metrics specific to your SEO work.For example, if your current short-term goal is to expand link building opportunities, you can create reports on your progress towards that end.
  • The agency growth kit.This plan that gives you access to premium reporting features also makes you a Semrush agency partner. Being an agency partner is automatic access to an inbound lead generation platform with exciting perks.


7 Best SEO Reporting Software Tools of 2023 (Ranked #1 Fastest) (4)

Semrush offers three pricing plans (plus an agency reporting plugin):

  • Pro:$119.95/month for beginners and small teams. You can work on up to 5 websites with this plan, track 500 keywords and get 10,000 results per report.
  • Guru:$229.95/month for agencies and midsize businesses. You can work on up to 15 websites with this plan, track 1,500 keywords and get 30,000 results per report. Includes historical data and data from multiple locations.
  • Business:$449.95/month for large agencies and companies. You can work on up to 40 websites with this plan, track 5,000 keywords, and get 50,000 results per report. Includes Share of Voice and PLA analytics data.
  • Agency growth kit:$150/month add-on for SEO agencies. This plugin allows you to brand your Semrush reports for clients.

Annual billing offers a 17% discount.

All paid plans have a 7-day money-back guarantee.

Try Semrush now

Our Verdict: Best for Custom SEO Reports


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7 Best SEO Reporting Software Tools of 2023 (Ranked #1 Fastest) (5)

Google Data Studio is one of the tools in the Google Analytics 360 suite. It is a data visualization tool that provides interactive reporting dashboards such as chart interaction controls, chart interactions, and drilldowns.

Google Data Studio also has a drag and drop layout feature that you can use to customize your layouts as per your presentation, audience and branding goals. There is a bit of a learning curve as you have to create your own SEO reports, but there are some pre-made templates like "Search Console Report" to speed up the process.

The best part:
  • Google Data Studio saves time and money over other SEO reporting tools.It integrates with other Google suite products such as Google Analytics, Campaign Manager 360, Google Search Console, Google BigQuery, My SQL, Optimize, Google Ads and Google Sheets.
Worst part:
  • You must purchase a connector to integrate Google Data Studio with non-Google third-party marketing tools.like Funil, TapClicks, Amazon Seller Central, Asana, Jira Cloud, HubSpot, etc. Alternatively, you can export data from third-party applications as spreadsheets and import it into Google Data Studio.

Google Data Studio is a quality SEO reporting tool for your competitive analysis and link building campaigns. It's as easy as browsing Google Docs.


Best for

Google Data Studio is best for teams of all sizes.

Main functions

  • Google Enterprise Suite Integrationwhich allows you to work seamlessly transferring data in Google Docs, Google Sheets, Big Query, Google Ads, Google Search feature and even YouTube.
  • You can embed your reporting dashboard on a public website with an HTML embed code.This will take the stress out of repeatedly logging into Data Studio.
  • Pre-built templates for common report typessuch as content analysis, backlink analysis, keyword analysis, business growth, goal achievement and conversion reports are available for you to customize and use.
  • Use um motor de Business Intelligence (BI) do Google Cloud BigQuery.This is an in-memory data access and analysis technology that prevents your reports from being delayed during presentations.
  • Draft mode allows you to publish your edits before they are reflected in the main report.Improved version history lets you track iterations and see previous versions of your work.

7 Best SEO Reporting Software Tools of 2023 (Ranked #1 Fastest) (6)


Google Data Studio is free to use. If you want to connect to a third-party app like your shopping cart to report sales data, you'll need to pay for a connector like Supermetrics or Zapier.

Try Google Data Studio for free.

Our top three picks

Here's a quick rundown of our top three picks:

  1. SiteGuru— the best of the best SEO reporting tools
  2. Semrush— best for SEO experts
  3. google data study— the best free SEO reporting tool

Here's a quick comparison of our top seven picks:

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entry offer



14 days free trial

Starting at $29/month


7 days free trial

Starting at $119.95/month

google data study



data box

free plans

Starting at $72/month

night vision

14 days free trial

Starting at $39/month


15 days free trial

Starting at $39/month


10 days free trial

Starting at $49/month

Here are the top 50 SEO reporting tools we consider in this review:

  1. SiteGuru
  2. Semrush
  3. google data study
  4. data box
  5. night vision
  6. DashThis
  7. sleeves
  8. seo tracking
  9. is on fire
  10. Supermetrica
  11. website eyeliner
  12. CI rival
  13. google analytics
  14. SEO ToolBox of SEO Site Checkup
  15. google search center
  16. SEO PowerSuite
  17. SEOMonitor
  18. Moz
  19. growth bar
  20. Ahrefs
  21. UberSuggest
  22. AgencyAnalytics
  23. KWF search engine
  24. SEO PowerSuite
  25. NinjaSEO
  26. Data for SEO
  27. SurferSEO
  28. RANX
  29. iEspionage
  30. SEO Toolbox
  31. unamo seo
  32. WebCEO
  33. ProRankTracker.com
  34. RankSonic
  35. RankWatch
  36. Dataslayer.ai
  37. seo trap
  38. rio seo
  39. DemandMetrics
  40. WP SEO Center
  41. ping precoce
  42. SEOPanel
  43. tubes
  44. ProRank tracker
  45. SerpStat
  46. Agencia360
  47. rank ranger
  48. SEOMator
  49. solubility
  50. SEO Profiler

Which SEO tool is more accurate?

In terms of accuracy and quick feedback, the most accurate SEO tool is Ahrefs. That's because Ahrefsbotis the world's largest website crawler. Ahrefs was awarded as the most active good bot in the trading category. Semrush occupies the third position.

What is the best tool for SEO reporting?

The best tool for SEO reporting isSiteGuru. SiteGuru runs site audits and turns the findings into a prioritized SEO to-do list type of report that you can follow step by step to improve your site.

SiteGuru doesn't give you your site's content or white paper and then let you rely on your prior SEO knowledge to determine your next step of action. While a novice will find SiteGuru's SEO reports helpful and insightful, an SEO expert will find the to-do list to be a time-saver.

What should a monthly SEO report contain?

A monthly SEO report is a detailed report that shows key performance indicators of a website's organic search traffic. The details in an SEO report must be relevant to current and long-term goals.

There are three main areas you want to see:

  1. organic traffic. This will contain your organic traffic sources, direct traffic rate, average bounce rate, repeat visitors, etc.
  2. Domain metrics. This will contain the site's health score, a backlink profile, and the results of the content and technical analysis.
  3. SERP rating. This will contain a list of best and worst keyword ranking results or an interactive position tracking graph.

These three areas will offer actionable insights for future SEO and SEM efforts. You also want to include:

  • Your actions during the month;
  • The influence of your actions on current results (positive or negative); It is
  • Recommendations for the next month. Here, be sure to highlight insights from your competitor analysis.

This will show where you (and your team) have been efficient and effective.

Be sure to present the report in "before and after" format. In each category above, you can highlight critical issues like broken links, low search engine rankings for important pages, low conversion rates due to slow page load times, duplicate content that affects rankings, and server errors. After fixing these critical issues, mention them in your report.

The tools discussed in this article offer pre-made SEO report templates that you can edit to suit your purpose.

You may also want to consider creating small size reports for marketing campaigns, link opportunities, content analysis, backlink analysis, keyword analysis, business growth, goal achievement, conversion reports, marketing reports and social media reports. Bit size reports are a great way to quickly see what's working and what's not working in specific areas of your business.

the bottom line

Here are our top picks for the best SEO reporting tools to try this year:

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  1. SiteGuru— the best of the best SEO reporting tools
  2. Semrush— best for SEO experts
  3. google data study— best for custom SEO reports
  4. DataBox – Best for Faster SEO Reporting
  5. NightWatch: Best for reporting global SEO data
  6. DashThis: Best for large workloads
  7. Mangools – Best for daily SEO reports


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