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If you're looking for the best SEO content optimization tool, choose from two of the best options available today:Phrasevs SEO surfer. In this guide we will cover:
- An Overview of Phrase and Surfer SEO
- Best Features Between Phrase vs Surfer SEO
- Keyword research and content optimization options available in each
- Priing Phrase y Surfer SEO
If you have used Phrase or Surfer SEO, please comment below and let us know which content optimization tool you would recommend.
Index
- How to test Phrase vs Surfer SEO
- What is Phrase?
- main features
- What is Surfer SEO?
- main features
- Phrase vs. Surfer SEO Pricing
- price phrase
- SEO prices for surfers
- Phrase vs Surfer SEO: Detailed Comparison
- content planning
- Creation of content outlines
- Content editor and recommendations
- write full articles
- Which is better: Phrase vs Surfer SEO?
- Other AI SEO tools to check out
How to test Phrase vs Surfer SEO
Each of these programs can be purchased directly from the official website. Use the links below to get started:
- Phrase
- SEO for surfers
Before we break down Phrase vs Surfer SEO in more detail, let's take a look at each one.
What is Phrase?
AI Phraseshelps you optimize all your content and blog posts. Minimize the time spent researching and writing high-quality content on your website. With Phrase AI, writing high-converting, SEO-optimized articles is as easy as clicking a button.
Phrase includes a dashboard that will automatically identify and rank your best content opportunities based on data from Google Search Console, helping you understand what you need to work on next.
Phrase improves SEO and increases conversion by using AI to answer your visitors' questions. Frase's rapidly evolving AI toolset helps you easily identify the questions your target audience is asking online. Then quickly create optimized content that answers those questions.
main features
- Organize summaries of well-researched content in minutes instead of hours
- Click "Write for me" in the text editor and generate quality, high-converting content instantly
- Phrase lets you benchmark your content against your top search competitors
- It includes a dashboard that will reveal new content opportunities and prevent existing articles from falling down the rankings.

What is Surfer SEO?
SEO for surfersis a content optimization platform that will help you create great leads that rank on the first page of Google. Surfer SEO works in all languages and will help you generate a perfect content strategy to ensure your articles rank well.
Surfer SEO is a leading SEO tool that writers and digital marketers can use to optimize and improve their content strategies. Surfer SEO uses artificial intelligence to allow users
- create quality backlinks
- increase traffic to your website
- commercial dissemination at scale.
Also, this tool allows you to write data-driven content that will land on the first page of search engines. You can import your article into Surfer SEO and it will give you specific recommendations on what to improve to rank better. This includes alternate keywords to target and missed content opportunities.
Surfer SEO gives you insights into the right keywords, word count, and article structure so you can increase your chances of ranking high.
main features
- Helps you prepare an optimized plan for your domain, niche and audience
- Create an article outline in minutes that you can adapt to match your desired tone and voice.
- Get guidelines based on top performing pages
- Content suggestions that will improve your positioning
- Learn how to appear on the first page of Google using Surfer SEO's quick and easy audit tool

Phrase vs. Surfer SEO Pricing
In this section, we compare the pricing and feature levels between Phrase and Surfer SEO.
price phrase
Phrase offers 3 different subscription levels. Included in all plans is:
- content publisher
- custom templates
- schematic creator
- Automated content summaries
- Google search analytics
Phrase also offers an SEO plugin for $35/mo that gives you unlimited access to Phrase AI Writer and other premium features.
Basic: $44.99/month ($39.99/month if paid annually)
- For people just starting out with SEO and content optimization
- 1 user seat included
- 30 document credits
- Unlimited document sharing
Equipment: $114.99/month ($99.99/month if paid annually)
- For content SEO teams that need more advanced functionality
- 3 user searches included
- Unlimited document credits
- Unlimited document sharing
- Google Docs Integration
Business: Contact Frase for pricing as these are custom plans for any size
- For agency and internal SEO teams growing at scale
- Unlimited user seats, document credits, and document sharing
- Google Docs Integration
- API access and custom integration
SEO prices for surfers
Surfer SEO offers 3 subscription levels. All plans include:
- content planner
- SERP Analyzer
Basic: $59/month ($49/month if paid annually)
- 10 content editors/month
- 20 audits/month
- PNL free for 1stS tmes
Pro: $119/month ($99/month if paid annually)
- 30 content editors/month
- 60 audits/month
- Unlimited NLP
- Invite 3 team members
Business: $239/month ($199/month if paid annually)
- 70 content publishers/month
- 140 audits/month
- Unlimited NLP
- Invite 10 team members
- White label and API access
Phrase vs Surfer SEO: Detailed Comparison
content planning
Planning content roundups in Phrase is pretty easy. By entering your target keyword in the schema generator section, you can see all the results and questions related to people also asking (all pulled from Google) the common questions associated with your search term.
If you have the SEO add-on ($35/mo), you can also view monthly search volumes here, as well as select keyword modifiers to focus your results based on user intent.

Surfer SEO's content planner will generate your entire content strategy with dozens of relevant topics and keywords in a matter of minutes. You type in a keyword and it gives you dozens of ideas based on that specific keyword. It will also group relevant keywords by topic.
The content planner is neatly organized and will provide you with several different keyword opportunities at once. It will also group keywords by search volume and help you dominate your niche.
Creation of content outlines
Creating content outlines in Phrase is easy:
- First, you start a new document.
- Enter your target search query (up to 3)
- Select your search type
- Click Create Document
You can remove irrelevant fonts and add additional fonts if necessary. You can also save templates to use in later articles to save even more time.
Phrase also allows you to use automatic content summary for an AI generated content summary. Type a few lines about your keyword and background context and click "Write for me" and Phrase AI will generate a content summary for you to use.
With Surfer SEO's Content Outline Builder 2.0, it will help you speed up writing with AI. You enter your keyword and Surfer AI generates headlines, headlines, and subheadings, all based on unique content across the web. Easily paste this onto your resume and save a lot of time.
Surfer SEO also allows you to save any article to AI templates for easy insertion and use in future roundups.
Phrase x Surfer SEO, both options do an excellent job of creating content outlines that you can use to start writing your article.

Content editor and recommendations
With Phrase, the Content Editor is very easy to use. Write your content based on your keywords and Phrase uses its NLP (National Language Processing) and AI content optimization to score your content. It will show you missing keyword terms in your content, as well as check the frequency of keywords for overused or underused.
If you have existing content on your site, you can use the Import Content feature to optimize by pasting your article URL into Phrase and it will give you recommendations on what to improve.
A specific feature of the Phrase Content Editor is the Topic Heat Map, which gives you a preview of how your article stacks up against your competition's articles.

In Surfer SEO Content Editor, you write your content on the left side and the right side is where it will rate your content out of 100 and offer recommendations on different headlines, headings, subheadings, and more. Surfer's SEO text editor uses artificial intelligence technology to check the importance of each word on your competition's pages.
Surfer's content editor shows you're ready to post when you reach your maximum content score and all key phrases turn green. the chrome extension.
Once you've optimized your content, build some internal links using the Surfer SEO Audit tool and it will give you recommendations on all your existing articles to make sure you're hitting all your keywords and securing all your online traffic.

write full articles
One advantage Surfer SEO offers is full integration with the Jarvis Conversion AI tool.
conversion AIis a powerful tool that uses artificial intelligence (nicknamed Jarvis) to generate content. He writes high-quality copy designed to convert more sales to his business and attract more readers. The conversion is extremely easy to use. Just choose the skill you want to write, enter your details, and let Jarvis run.
Conversion can save you hours of writing smart, original content that is relevant to your business. It has over 10,000 customers and thousands of great reviews to back it up as a top article generation tool.
So if you want to write full length articles, Phrase vs Surfer SEO has a clear winner for you.
Click here to read the full Conversion AI review.

Which is better: Phrase vs Surfer SEO?
Phrase vs Surfer SEO, both are great content optimization tools and are worth a try.
The phrase is best for:
- Connection to your website for personalized recommendations on what to write
- Visualization of your article against your competitors in a heat map
Surfer SEO is best for:
- Writing advanced article drafts based on artificial intelligence
- Provide real-time feedback on your article as you write it
Both software constantly provide updates to improve their services.
If you have tried both services in the past or currently, we would like to know which you prefer between Phrase vs Surfer SEO.
Other AI SEO tools to check out
Here are some other AI SEO tools to check out:
- Alli IA
- DiB
- weird
- link hunter
- i can classify
- Morphio AI
- market beer
- INK
- MarketMuse
- shiny border
- Clearscope
- professional page optimizer
- Resilience
- SE Classification
- WordLift
- NexODN
Do you have any other questions about Phrase vs Surfer SEO? Which AI SEO tool did you end up trying?
Comment below and let us know!
FAQs
Which is better Pageoptimizer Pro or Surfer SEO? ›
Verdict: The content optimization process on Surfer is much simpler than on Page Optimizer Pro, and also, POP only lets you choose ten competitors, whereas you can select up to 50 competitors on Surfer SEO. So it is pretty much clear that Surfer is much better at content optimization than Page Optimizer Pro.
Is Surfer good for SEO? ›Yes, Surfer SEO is super useful for creating SEO content and updating existing page content. We religiously use Surfer at DemandSage, followed by popular SEO tools like Semrush (review). When you create or optimize content with Surfer it — analyzes 500+ on-page signals in one sweep.
What is the difference between Frase IO and Surfer SEO? ›Frase leans more toward creating highly-detailed briefs and content outlines as well as AI content generation. While Surfer SEO also has an AI content generation feature, it isn't as developed as Frase's one yet. This means that you can create content drafts much quicker using Frase as the AI content is ready to use.
What is the difference between Surfer SEO and Content Harmony? ›What's the difference between Surfer SEO and Content Harmony? 🧐 The major difference between Surfer SEO and Content Harmony is that Content Harmony goes beyond keyword-level analysis. Our goal is to equip writers and strategists with the most in-depth information they can uncover to create world-class content.
Why Semrush is the best SEO tool? ›Why Choose Semrush? Semrush is a comprehensive SEO tool that gives you a suite of advanced SEO tools. Their online SEO software gives you backlink tools, keyword research, rank tracking, visibility management, market research, and even social media tools, meaning you can manage more than just your SEO.
What is better than Semrush? ›- SE Ranking.
- Similarweb.
- Serpstat.
- Meltwater.
- Hootsuite.
- Zoho Social.
- Sprout Social.
- Ahrefs.
- Ahrefs: SEO Keyword Tool.
- Google Search Console: Top SEO Tool.
- SEMRush: Marketing SEO Tools.
- KWFinder: SEO Keyword Tool.
- Moz Pro: SEO Software.
- Ubersuggest: Keyword Tracking Tool.
- Answer The Public: Free SEO Tools.
- SpyFu: Free SEO Tools.
Forbes Advisor considers Ahrefs the best overall SEO tool on the market. With four plans to choose from, Ahrefs is right for all types of users, from beginners to advanced technical users.
What is replacing SEO? ›Answer Engine Optimization to Replace Search Engine Optimization.
Is Frase good for SEO? ›Conclusion. Frase offers a really impressive AI writing tool. The platform allows you to structure content based on top-ranking search results and optimize this for SEO. The actual content is well written and sounds relatively human.
What are the 4 types of SEO? ›
- On-page SEO (on-site SEO) ...
- Off-page SEO (off-site SEO) ...
- Technical SEO. ...
- Local SEO.
- On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
- Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
- Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.