In this article, we compare Surfer SEO to Outranking: two search engine optimization (SEO) tools that use artificial intelligence (AI) to help you take your SEO workflow to the next level.
As technology continues to advance, so do you.Marketing Automation ToolsThis can help entrepreneurs and small business owners perform keyword research, content optimization, data analysis, and content writing faster and more accurately.
Keyword research and content planning
Choosing the right keywords is undoubtedly a crucial part of SEO.
However, it is important to note that while Outranking and Surfer SEO can show related keywords and their monthly search volume, they are not technically keyword research tools. Each one is more of a content optimization tool.
To consider
Once you have done some keyword research and added your target keywordTo consider, Content Optimizer analyzes the top search engine results pages (SERPs) and shows you the average word count, number of images, and meta title/description length your blog post should have.
It also shows you how many keywords your competitors' blog posts have, how many follow and no follow backlinks they have, your domain and page authority, and your search engine rankings.
The Keyword Data tab is where you'll find things like top frequency keywords, related keywords, and some additional content keywords.
When it comes to data accuracy, Outranking uses the same engine asUbersuggestto determine search volume, which makes it a bit more accurate than SEO for surfers.
Surfer-SEO
Just like overcoming,Surfer-SEOit also shows you other related keyword suggestions and their respective search volumes once you've added your main keyword.
However, Surfer SEO includes a metric called the SERP Similarity Score that can be used to decide whether to use a term as a secondary keyword or as a primary keyword for another blog post.
For example, if you use the keyword "how to build muscle" and Surfer SEO sees that multiple pages that rank for that keyword also rank for another keyword like "gain muscle", this will return a high SERP similarity.
What does that mean exactly?
This means that Google considers both terms to be almost identical, so you should include both in your blog post.
On the other hand, if Surfer SEO shows that two keywords have a low similarity score, you should consider writing two different articles targeting each specific keyword.
content planning
Surfer SEO allows you to plan content based on a keyword or its URL.
By planning content with a keyword, Surfer SEO gives you multiple topic groups, each with their respective user intent and search volume, and a set of keywords to use. Each topic group could be used as a separate blog post, which could then be linked to its main topic or pillar post.
When you schedule content with your URL, Surfer SEO gives you keywords that it ranks for but doesn't use in your existing content.
This is a great way to find blog posts that need optimization and opportunities for featured snippets.
Surfer SEO vs. Outranking: Schema Generator
This is where things start to get a bit interesting. These two content optimization tools will read all the H2 and H3 tags of the top ranking pages and give you headlines to use in building your outline.
To consider
Outranking generates optimized schematics using the top SERPs and "People Also Ask" sections of Google.
It then shows you the results in semantically grouped sections, divided into H2 and H3 tags, which you can simply drag and drop into your schematic.
Outranking also has a feature called concepts, which are facts collected from existing information and summarize the context of the topics covered in each paragraph.
For example, if we generate concepts from the H2 tag “Benefits of a vegetarian or vegan diet”, Outranking will search the SERP data and find the H2 tag that is closest to that exact content (“Benefits of a vegetarian diet or vegan"). . and extract information from the paragraphs below and build concepts around it.
Basically, it reads what's under the H2 tag and extracts the key information you need to include in your blog post.
Surfer-SEO
Like top ranking, Surfer SEO also analyzes the ranking of top pages in the SERPs and suggests different titles and headings.
Once you open the Headings tab, you'll notice that Surfer SEO highlights the terms that you think should be included in your blog post.
Plus, you can see nested subheadings just below the main heading to maintain the logical structure of your outline.
You also have the option of adding just the title or both the title and the paragraph.
All of these suggestions are based on what your competitors are doing. If you notice that Surfer SEO is getting information from a website that is not your direct competitor, you can easily remove it from the analysis.
For example, if you blog about vacuum cleaners and write a detailed review of a particular model, you may want to remove sites like Capterra or TrustPilot because they are more of a "user review" content site than detailed reviews.
Surfer-SEO vs. Top Ranking: Content Publishers
One cool feature that these two optimization tools include is the ability to check how your content is doing in terms of SEO as you write. (Of course, you can also write it on your favorite platform and copy/paste it into your content editor.)
To consider
Outranking includes step-by-step guides you can follow to write fully optimized content from start to finish and achieve higher search engine rankings.
It shows you what it includes in Title, Heading, Subheading, Related Keywords, Subject, Section, Word Count, Readability, URL Structure, Search Intent,alternativeTags and a ton more on-page SEO elements.
The leftmost column gives you an SEO score and a list of places where you're doing well and others that need improvement. Once you click on a tab, a list of content optimization suggestions will open.
Outranking also provides you with a heat map where you can easily find out which keywords your competitors are using most often (keyword density) and recommendations on the importance of including them in your blog post.
One difference between top ranking and surfer SEO is that top ranking does not include a recommended number of times you should use a keyword in your blog post.
The reason is that adding such a recommendation leads to keyword stuffing. In fact, over-optimizing content can cause rankings to drop and decrease the readability of your article. While on-page SEO is important, don't overdo it.
When it comes to Content Score, both Surfer SEO and Outranking have their own way of calculating it. According to the top ranking, a score of 85 or higher is considered good.
Surfer-SEO
Surfer's live SEO score and content editor is a bit simpler and doesn't have as many features as Outranking.
Surfer SEO's content editor will instantly show you how long your article should be, how many headings, paragraphs and images to use, as well as other relevant keywords and how many to use.
As mentioned above, both content optimization tools have their own method of calculating content score. Here are some guidelines on what is considered good within Surfer SEO:
- 0–33: low-quality or irrelevant content
- 34–66: Ok quality and relevance
- 67–100: Your content is great
AI writing
Unlike Surfer SEO, Outranking also has the ability to use artificial intelligence to help you write blog posts faster.
If you have ever heard of AI text creator toolJarvis, this is similar to what top ranking can do.
All you have to do is click "Write for me" and Outranking will analyze previously written text (last 600 characters) and continue writing relevant content. You also have the option to choose the duration of the output, as well as a tone of voice.
For example, you could use something like "serious," "professional," or "witty."
Surfer-SEO vs. Outranking: SEO Audit
Surfer SEO has a very useful SEO audit tool that you can use to check the performance of a URL in terms of SEO.
Once you enter a keyword (or keywords), the tool will show you detailed optimization recommendations, such as: B. Getting backlinks from sites your competitors link to, relevant internal links to paste, long-tail keywords , improving its time to first byte (TTFB). and load time, page structure, and more.
For example, if you click on the Load Time tab, you can see how your website speed compares to the top-ranked pages on Google.
If your website has slow loading times, you can work on it.Improving the speed of your websiteoptimizing images with a free tool likeTinyPNG, with a fast WordPress host likeCohete.net, Install a caching plugin likeflying press, and more.
At the time of writing, Outranking does not have an SEO audit feature, but it is on the roadmap.
Languages
In case you are wondering if these tools support different languages, the answer is yes.
The languages currently supported by Outranking are:
- English
- Arabica
- Danish
- Dutch
- Finnish
- French
- German
- Greek
- Italian
- pulido
- Portuguese
- russian
- español
These languages are supported by SEO content editor, related keywords, topic coverage, instructions, rewrite, and AI writing.
Surfer SEO uses two types of Natural Language Processing (NLP): one based on the Google API and one by the Surfer team.
The one running alongside Google's NLP API can only support languages supported by the API, namely:
- English
- French
- German
- Italian
- Japanese
- Korean
- Portuguese
- russian
- español
- Simplified Chinese
- Traditional Chinese
As of this writing, the NLP built by Surfer can only support these:
- English
- Danish
- Dutch
- pulido
However, it is planned to gradually add more languages at the request of users.
The integration
Outranking integrates with most of the popular tools used to create and publish content, including:
- WordPress. Mit OutrankingWordPress plugin, you can easily export and import Outranking.io documents.
- Google Docs. By connecting your account with the API key, you can collaborate with your team and work on documents together.
- Grammar. This integration makes it easy to keep your documents free of typos and grammatical errors.
Surfer SEO, on the other hand, integrates seamlessly with Jarvis, an AI copywriting tool that helps you write blog posts faster, create high-converting marketing copy, social media descriptions, engaging emails, and more. .
This integration allows you to view your SEO content score and recommendations in the Jarvis editor.
Surfer SEO vs Outranking: Browser Extensions
SEO Browser Extensionsare a great option for those who want to do some quick research right from their browser bar.
At the time of writing this article, Outranking does not have a browser extension. Surfer SEO, on the other hand, has a free browser extension calledkeyword navigators, which shows you the search volume for specific keywords, other related keywords, the cost per click for Google Ads campaigns, and the length of each article in the SERPs.
Surfer SEO also allows you to use a free content editor with its extension, though of course it doesn't have all the extras that are provided in the premium version.
Outranking vs Surfers: The verdict
Both Surfer SEO and Outranking are excellent content optimization tools capable of improving and speeding up your content creation process and SEO efforts to rank higher in search engines.increase organic traffic.
If you're looking for a tool that does more than just search engine optimized content planning and actually helps you with content writing, Outranking is your best bet, unless you're planning to integrate Surfer SEO and Jarvis.
When it comes to on-page SEO, you should try both tools and see which one suits your workflow the best.