Top 14 Free Link Building Tools to Help You Build Backlinks - uSERP (2023)

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Google constantly updates its ranking algorithm to provide relevant results. But one signal continues to have a strong impact on the rankings:link building.

External backlinks from other sites serve as a vote of confidence. All other factors being equal, a website that has more backlinksovercomea website with no backlinks.

Well, that doesn't mean you can spam your site with backlinks and rise to the top. You need links from relevant and trustworthy websites to build your authority.

The good news is that there are many tools you can use to develop a link building strategy, from analyzing yourCompetitor profile linkAdo public relations work, monitor existing backlinks and more.

Do you want to launch a successful link building campaign?

So you are exactly here. In this article, we take an in-depth look at the best free link building tools.

The 14 Best Free Link Building Tools

There is no shortage of link building tools, but choosing the right one for your business is not easy.

Here is a list of free tools that you can use to support your work.White hat link building strategy.

1. Majestic SEO para monitorear backlinks

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majestic seois a popular link building tool. Provides an extensive database of "link intelligence" when searching and mapping on the web.

How does it work

Majestic SEO offers two indices: Fresh Index and Historic Index.

Fresh Index contains a list of pages and links that you have found in the last 120 days. It also includes any links you have lost during that period. This is useful for understanding how link building campaigns affect your immediate rankings.

The Historical Index is a massive database spanning the last five years and containing trillions of unique URLs. This allows you to measure the SEO performance of your website over time.

Signing up for a free plan gives you limited access to some of its features. However, you can still see important metrics like external backlinks, referring domains, and more.

Trust Flow is a metric that shows the quality of links pointing to a URL, while Citation Flow represents the number of links pointing to a website. (Both are available on the free plan.)

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One way to use Majestic SEO is to view Trust Flow and Citation Flow of websites that rank on the first page for a target keyword. This can give you a better idea of ​​how easy or difficult it is to rank.

Majestic SEO Awards

If you're looking for features and metrics beyond what's available on the free plan, you can also upgrade to a paid plan.

The Lite plan starts at $49.99 per month and goes up to $399.99 for the API plan (great for developers and agencies).

Here is an overview of the plans that Majestic SEO offers:

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Keep in mind that you can also save if you opt for an annual plan.

2nd answer

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Answeris an all-in-one outreach platform for bloggers that comes with all the tools needed to set up and launch an email campaign of any kind, whether it's for link building, digital PR, marketing, or even sales.

How does it work

It integrates with Google and popular SEO tools like Ahrefs and Semrush for optimized prospecting, pulling in metrics like domain score and organic traffic.

A powerful email finder is also included, making it extremely easy to find the right person's contact information on autopilot.

Respona's intuitive interface guides you through every step of creating and launching your outreach campaigns, tracking their performance as well as the status of your conversations with each prospect.

The tool will be particularly useful for link builders, as it was originally used to help Visme scale its link building outreach efforts and help the site attract more than 3 million organic visitors per month.

  • Automated email finder/verifier
  • Drop email sequences
  • Great for finding link opportunities.
  • deep customization
  • Integrated analysis and reports
  • Email health reports
  • Integration with popular SEO tools
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response prices

Respona offers a 7-day free trial and two basic plans: Starter ($99/mo) and Unlimited ($499/mo).

With the Starter plan, you get a sender email to connect with and 5,000 monthly email search credits.

As the name suggests, the unlimited plan gives you unlimited sender emails and credits. Both plans give you access to all features.

Custom plans are also available to meet your specific needs.

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3. to find emails

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cazador.iois a tool that makes it easy for you to search for email addresses.

How does it work

Conducting outreach activities is one of the most important aspects of link building andpublic relations. The process involves contacting webmasters and requesting an inbound link to their site.

However, a common challenge with an outreach email campaign is finding the correct contact information.

If you don't reach the right person, your email will likely go unread. To make matters worse, companies don't always list their employees' email addresses.

(Video) The Only Link Building Tools you Need (Free and Paid)

With you can quickly find email addresses associated with any website. Simply enter the company's URL to begin your search.

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You must create an account to see full results and access other features such as search filters and CSV downloads.

Another useful feature that offers is email verification (as indicated by the green ticks above). This shows you that an email is active and in use.

A free account gives you access to 50 free searches per month, but you can always upgrade to a premium plan as your email reach grows. pricing offers different plans depending on your needs. If you are just getting started in the scope of link building, the free plan is perfect for your needs.

Here's an overview of the different plans offers with their email search tool:

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Keep in mind that you can save 30% with an annual plan.

4. Ahrefs to find broken links

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Ahrefs offers a suite of powerful SEO tools for keyword research, rank tracking, backlink building, and more. But in this post we will only cover theirs.broken link checker. It is freely available and you can use it to build quality links to your website.

How does it work

Ahrefs Broken Backlink Checker is a quick way to check your site for broken inbound and outbound links. Fix broken links so you don't send visitors to a 404 page.

Ahrefs broken backlink checker is not limited to just your own site. You can also use the tool to check for broken outbound links on websites in your industry.

Just enter a URL and the tool will show you a list of broken links.

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If a website links to a resource that no longer exists, you can create something similar and ask them to link to your page instead.

Ahrefs Broken Link Checker also allows you to run daily, weekly or monthly scans to help you in your broken link building efforts. You can then export this data to a CSV file and work on an outreach campaign.

Ahrefs Prices

Ahrefs Link Building Toolit shows only a part of the broken backlinks. You must subscribe to one of their premium plans to see all the link data. The good news is that you also have access to its other tools.

Here is a snapshot of Ahrefs prices:

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With an annual plan, you get two months free.

5. Sitechecker para monitorear backlinks y generador de backlinks

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Backlink Generator and Backlink Analysis are useful SEO tools fromsite checkerPlatform that greatly simplifies the promotion of external websites. They allow you to monitor the number and quality of backlinks on your project and competitor pages, as well as generate free links to landing pages that can be easily created with the help of landing page builders. It doesn't take a lot of time and can get you started in no time.

How does it work

Generador de backlinksis a tool to get free links to any site. Automatically create indexed backlinks from analytics pages. These projects have a high-quality link profile and high traffic. This allows you to promote the new site more effectively and prevent excess spam for projects that operate in competitive niches.

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Backlinks Generator is especially recommended for start-up projects: it generates the first URLs for landing pages in just a few seconds. It is recommended to use the tool with other similar Sitechecker services: Backlinks Checker to identify naturally built links and Backlinks Tracker to understand which links have the best impact on ranking growth.

Backlink analysisis a tool for comprehensive analysis of backlinks in different time periods. It also includes an analysis of the linking strategies of competitors to find ways to improve their positions. This tool collects data from various services and provides the most objective information about link profiles.

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By studying traffic dynamics and link growth, you can find the most important URLs for a website. Analysis is allowed for different time periods: from 1 to 12 months. Using historical data from last year, you can develop your own link building plan.

To use the tool, you just need to collect backlink data from Ahrefs, Semrush, Majestic, Serpstat and download it with one click. Next, select a period and get the analysis data.

Based on this data, you can develop your own strategy.

Site Checker Pricing

Backlink analysis and backlink generator are included in the Sitechecker product range and are available in three pricing plans. Pricing starts at $29 per month, with maximum features available starting at $99 per month. You can save a lot by buying an annual plan.

Here's an overview of the plans Sitechecker offers:

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A 7-day free trial is available and you can save 20% if you switch to an annual plan.

6. MozBar to analyze keywords

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MozBaris a free Chrome extension that allows you to perform backlink research and view metrics directly from search results.

How does it work

MozBar is an SEO tool that is incredibly easy to use. After installing the extension in your browser, type in a keyword and you can quickly analyze how competitive that keyword is.

The free version has limited features, but you can still see other metrics like domain authority and page authority.

Domain Authority is a metric developed by Moz to measure the strength of an entire website and its ability to rank in search results. (Sites with a higher Moz domain ratingcorrelate with higher rankingson the first page of Google).

Page Authority is a metric that measures the ability of a given page to rank in search results for a keyword. Both metrics range from 0 to 100, with higher scores correlating with better rankings.

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(Video) Ultimate Backlinks Guide for 2022 (+ 3 Awesome Link Building Techniques)

If the search results include websites with a low domain authority, you can rank for that keyword with relatively little effort.

Even if the results include high-profile competitors, you canIncrease your domain authoritybe in competition

You can also use the Link Explorer feature in the MozBar tool to perform link research and view other SEO metrics to see how Google's first page sites are achieving those rankings.

VonPerforming a backlink analysis, you'll have a better idea of ​​what it takes to outperform your competitors.

MozBar Pricing

MozBar is a free tool, but most of its features are limited. If you are looking for additional features like rank tracking andmore backlinksYou can also sign up for Moz Pro with the following plans:

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A 30-day free trial is available and you can save 20% if you switch to an annual plan.

7. Whitespark to find local quotes

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Whitespark biete alocal Zitatfinderwhich you can use to track your citations across the web and identify new places to submit your site.

How does it work

Creating citations is a must to rank in local searches. A local mention is a mention of your name, address and telephone number on the Internet. An example would be a listing on a business directory like Yelp or Foursquare.

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Whitespark's Local Citation Finder helps you find new local directories on the web to submit your site to. You need to create an account to use the tool.

Create a new campaign and add relevant details about your business. The tool then builds a list of citation sources based on your input. Be sure to include your NAP (name, address, andphone number) consistent with whatever source you turn to.

white spark prices

The downside of the free version is that you can only create 1 campaign and you are limited to 3 searches per day. Many of the citation sources it compiles are also inaccessible.

Whitespark offers a variety of premium plans depending on your needs. These give you additional features like the ability to track citations and get unlimited search results.

This is what the Whitespark plans cost:

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You can also save on your plan by switching to an annual subscription.

8. Ubersuggest para analizar backlinks

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Ubersuggestis a keyword research tool that provides tons of keyword suggestions and SEO metrics like search volume, CPC (cost per click), and ranking difficulty.

The tool also includes a free backlink checker that shows who is linking to you and your competitors.

How does it work

Before you start building links, it is important to do a link analysis of the websites that rank on the first page. This will give you a better idea of ​​what it takes to outperform these sites.

With Ubersuggests backlink checker, you can perform a backlink analysis of competitor websites and see where they are getting their links from.

Just search for a keyword you want to rank for. Take note of the websites that rank on the first page and enter those URLs into the backroom tool.

Here's a quick link analysis of a site that ranks for the term "build a home gym":

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It will take some effort, but with some quality backlinks, it is possible to top this site.

Another useful feature is that you can see where your competitors are getting their links from.

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With this information you can reach these websites and request a link. Improving your link profile will also increase your rankings.

Ubersuggest Pricing

Ubersuggest is cheap compared to other link building tools. Upgrading to a paid plan gives you access to SEO training materials and other tools like keyword detection, daily rank tracking,site audits, and more.

Here's a snapshot of Ubersuggest's pricing:

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You can also start with a 7-day free trial to check out the paid features of the tool.

9. Google Alerts for Brand Mentions

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google alertsis a tool that allows you to create notifications on any topic. It's a great way to keep up with industry news. And of course you can also use this tool for link building.

How does it work

Brand mentions are when another website mentions something related to your business. When your brand or products are mentioned online without a link, this is an easy link building opportunity.

You can set Google Alerts to notify you when a website mentions your brand or products. You can then click on those notifications to see the content that cites your brand.

Anytime you find an unlinked brand mention, send a contact email and ask them to link to your site. This makes it easy to spot link building opportunities as they arise.

Google Alerts Pricing

Unlike most of the link building tools on this page, Google Alerts are completely free for all digital marketers. You only need an email address to get started.

(Video) How To Get Backlinks To Your Website Free || Semrush Link Building Tool

10. BuzzSumo to identify influencers

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BuzzSumois a content marketing platform that allows you to discover and research powerful content.

How does it work

With BuzzSumo, you can collect content information like Facebook and Twitter shares, engagement scores, and the number of links an article has.

This type of information allows you to identify the content that others share and link to. You can also use BuzzSumo to dig deeper and find industry influencers.

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With a list of influencers in your industry, you can run an outreach campaign and ask them to share or link to your content.

BuzzSumo Awards

BuzzSumo offers a 30-day free trial. However, if you want to continue using their software, you'll need to upgrade to one of their paid plans, which start at $99 per month.

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You can also save 20% by paying annually.

11. for outreach activities

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Snov.iois an outreach platform that helps you find email addresses and create drip campaigns.

How does it work

Conducting public relations allows you to create quality links from authoritative websites in your industry. But one of the biggest challenges is doing this at scale.

Using a spreadsheet to keep track of individual outreach campaigns is incredibly tedious and time consuming. allows you to scale your outreach efforts and track your emails. The tool also offers an autofollow feature that allows you to stay in touch with potential links.

Another feature that you may find useful is email verification:

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(image source)

You can upload an email list and it will be checked against their database of over 90 million verified email addresses. offers a free plan with 50 monthly credits (payment units for finding and verifying emails) and 100drip campaignContainer.

Even with the free plan, you get access to all the tools and features, and you can upgrade your plan as your needs grow.

Here is an overview of the plans that offers:

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You can get two months free if you switch to an annual plan.

12. Ranking SE para verificar backlinks

SE ClassificationSEO Backlink Checkerprovides a bird's-eye view of a website's backlink profile and allows you to drill down into the details.

How does it work

With SE Ranking you can analyze domains, domains without subdomains and specific URLs. Just paste the address into the search bar and click the Search Backlink button.

You will instantly get a list of key domain/URL metrics such as domain trust and page trust, total number of website backlinks and referring domains, number of referring domains coming from TLDs .edu and .gov.

With it, you can also see how many of the website's backlinks are dofollow and how many have been assigned the nofollow attribute.

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These metrics give you an idea of ​​how strong the backlink profile of the domain is. For example, you can find guest posting opportunities through Google by searching for sites with Write for Us pages.

Before contacting these sites, you should do some secret screening to assess the value of the potential link and decide if it's worth it to you. You can use the SE ranking tool to qualify your prospects.

SE Ranking Awards

Backlink Checker is part of an all-in-one SEO platform available for a monthly fee. However, you can opt for the limited version.on its landing page.

The data you get from the backlink checker landing page is very limited. To get access to a complete list of backlinks for any website, you can sign up for a 14-day free trial.

After the trial period expires, you must purchase one of the subscriptions.

Your Essential package includes an annual subscription for $18.6/month. With this pricing plan, you can check up to 20 domains per day.

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You also get access to a full suite of SEO tools including tools for ranking tracking, keyword and competition research, website auditing, backlink monitoring, and more.

13. Link Disavow Tool to Disavow Links

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Opt-out linksis a tool you can use to tell Google to ignore certain backlinks pointing to your website.

How does it work

HepenguinThe algorithm update penalizes and lowers the rankings of sites that spam their backlink pages.

(Video) The Best Link Building Strategy Nobody Talks About [2023]

This may sound good in theory, but it also has unintended consequences. A suspicious competitor could spam your site with questionable links to lower your rankings.

Because of this, it's a good idea to review your link profile and remove any spam links.

If you can't manually remove low-quality links to your site, you can use the Disavow Links tool to have Google ignore them when ranking your site.

Create a backlink list in a text file and then submit it.

This is an example of how to create a text file containing the links you want to override:

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(image source)

Google recommends using this tool with caution and only if you cannot manually remove spam links.

Disavow link price

Like Google Alerts, the link disavow tool is completely free. However, once you submit a file, it takes a few weeks for Google to process and invalidate the links.

We are also currently seeing many cases of SEO spam on websites where hackers are migrating.Japanese SERP Resultsor pharmaceutical characters by inserting malicious scripts.

14. SEO SpyGlass of SEO PowerSuite

SEO SpyGlass is from SEO PowerSuiteSEO-Backlink-Softwarethis will be incredibly useful for link builders.

How does it work

You must first start creating a project for theYour placeand the tool collects all your backlinks.

SEO SpyGlass examines all possible backlink attributes and sorts them by type, such as: B. nofollow/dofollow, image/text links. The software analyzes the anchor texts and creates an anchor cloud for the domain. The tool allows you to identify spam websites and networks and predict a crime risk metric. It also provides referral traffic estimates (based on Google Analytics).

Also, it shows a breakdown of all backlinks by TLD, the location of the linked websites, the number of unique IPs, etc.

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SEO SpyGlass has its own metric to measure domain strength and page strength called InLink Rank / Page InLink Rank, which roughly correlates to PageRank.

For link builders, SEO SpyGlass offers a bulk analysis option to check the domain strength of up to 200 URLs at a time.

All found linking domains can be filtered and exported to a CSV or Excel spreadsheet. Then you can enter the found domain in Link Assistant and find the contact emails (if they are publicly available on the websites).

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Link Wizard is aLink Management Toolwhere you can contact potential customers and ask them for a link. Once your backlink is in place, save it to the Link-Assistant project so that you can later verify that all the links are there.

price fixing

Together, SEO SpyGlass and Link-Assistant are great tools for link builders to discover potential link partners and track the progress of their work. The free versions of the tools have some limitations. For example, the free version of SEO SpyGlass has a limit of 1,100 links per website. The Professional version allows you to check up to 250,000 links per website and run automated tasks. The Enterprise version offers additional possibilities to create and send white label reports and save 100 projects in the cloud.

The professional version of SEO SpyGlass is $99/year and Enterprise is $199/year, and the price is cheaper if you order the complete SEO PowerSuite package.


Backlinks are perhaps the most important signal in Google's ranking algorithm.

If you want to outperform your competitors and drive more traffic to your site, link building should be a priority.

While you can manually build links yourself, you may want to consider investing in premium link building tools to streamline the process and track your efforts.

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joanne camarce

Head of Public Relations OperationsinUSER

Joanne Camarce is director of public relations operations at uSERP based in Houston. She leads responsibility for everything from strategy to execution. In addition to her passion for SEO and content, her hobbies revolve around Japanese culture, art, and music.

Recent Posts by Joanne Camarce(See everything)

  • 41 Link Building Stats and Trends You Need to Know by 2023- 25 January 2023
  • How to find competitor backlinks in 6 easy steps- 24. November 2020
  • The 14 Best Free Link Building Tools to Help You Build Backlinks- 24. November 2020


What are the top 5 link building tools? ›

I'll go through five tools, Pitchbox, BuzzSumo,, BrightLocal, and HARO. These tools can be used for the most popular link-building strategies.

What is free tool backlinks? ›

Using free backlink checker tools, you can find the best backlink for your website. One of the most significant search ranking variables is the number and quality of backlinks to a website or page. Backlinks are the best attributes to obtain an edge over your competition in search engine optimization.

Which is the best link building SEO tool? ›

This list would not be complete without the mention of Moz. After all, Moz, Ahrefs, and SEMrush are the most versatile SEO tools with powerful link-building capabilities. For link-building, though, we would specifically focus on its Link Explorer tool. It helps you analyze the backlink profile of any website.

What are 4 types of links used for Web design? ›

Here are some of the different types of links that you'll find across the web.
  • <a> Links. <a> links are one of the most important tags for SEO, and the majority of internal and external domain linking is achieved by using this HTML tag. ...
  • Image Links. ...
  • JavaScript Links. ...
  • Rel Links.
Jul 24, 2018

What are the types of link building? ›

  • 1.1 Editorial link.
  • 1.2 Resource link.
  • 1.3 Acquired link. 1.3.1 Reciprocal link. 1.3.2 Blog and forum comments. 1.3.3 Directory link.
  • 1.4 Social bookmarking.
  • 1.5 Image linking.
  • 1.6 Guest blogging.

What are the types of backlinks? ›

9 Best Types of Backlinks
  • Editorial Backlinks. ...
  • Backlinks From Guest Blogging. ...
  • Backlinks in Business Profiles. ...
  • Backlinks from Webinars. ...
  • Free-Tool Backlinks. ...
  • Acknowledgment Backlinks. ...
  • Guest Post Bio Links. ...
  • Badge Backlinks.
Feb 6, 2023

What is backlink tool? ›

Backlink Overview

Backlinks shows you the number of links pointing to any domain or URL. From total link count, to .edu and .gov links to even the exact number of unique referring domains.

What is the free SEO tool? ›

Google Analytics is one of the best free SEO tools that every digital marketer should be using.

How do I create backlinks to my website? ›

How to Get Backlinks
  1. Find Backlink Opportunities with Top Referral Sources. ...
  2. Use Outbound Links to Form Partnerships. ...
  3. Use Google Search Console Reports to Get Backlinks. ...
  4. Spy on Your Competitors. ...
  5. Find Broken Links to Build Backlinks. ...
  6. Create High-Quality Content That's Link-Worthy. ...
  7. Publish a Skyscraper Content.
Dec 24, 2020

What are the best link building techniques? ›

That said, there are still a range of link building strategies we'll cover in this post, including:
  • Use Social Media.
  • Perform Broken Link Building.
  • Look at Competitors' Links.
  • Make Your Website More Visible.
  • Keep Track of Your Links.
  • Share Your Content on Forums.
  • Try Link Reclamation.
  • Consider Guest Blogging.
Dec 2, 2022

What is the most popular SEO tool? ›

10 best SEO tools for 2023
  • Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
  • Clearscope. Level: All levels. ...
  • Semrush. Level: Intermediate through to advanced. ...
  • Ahrefs. Level: Advanced. ...
  • Moz. Level: Beginner through to intermediate. ...
  • Surfer SEO. Level: All levels. ...
  • SE Ranking. Level: All levels. ...
  • WooRank.

Which is the best SEO keyword tool? ›

15 Best Keyword Research Tools
  • Semrush.
  • Soovle.
  • Jaaxy.
  • Google Search Console.
  • Ahrefs Keywords Explorer.
  • SECockpit.
  • Google Keyword Planner.
Jan 10, 2020

How do I get a list of backlinks? ›

How to find and check backlinks?
  1. Step 1: Navigate to Link Explorer. ...
  2. Step 2: Enter your competitor's URL. ...
  3. Step 3: Navigate to the "Inbound Links" tab. ...
  4. Step 4: Export backlink data into . ...
  5. Step 5: Compile backlink . ...
  6. Step 6: Sort all backlinks by Page Authority. ...
  7. Step 7: Review all linking sites for opportunities.
Aug 10, 2017

How do you build backlinks naturally? ›

12 Secrets to Building Natural Backlinks
  1. What Are Natural Backlinks? ...
  2. Offer Value Instead of Asking for Links. ...
  3. Make Your Content Targeted and Purposeful. ...
  4. Build Something Better. ...
  5. Collaborate With Influencers. ...
  6. Entice Influencers With Ego Bait. ...
  7. Search Q&A Websites for Potential Topics. ...
  8. Diversify Your Content Types.

Is link building free? › Pricing

If you're still getting started with outreach for link building, then the free plan is perfect for your needs. Note that you can save 30% with a yearly plan.

Do you have to pay for backlinks? ›

The fact is, yes, paying for backlinks can increase your search engine ranking – provided you don't get caught. If it weren't worth the risk, no one would do it. But it's getting harder and harder to hide paid links. Backlinks are valuable in helping establish a site's reputation and relevance in Google's eyes.

What are backlinks examples? ›

A backlink is when one website links to another with an anchor text. An example of a backlink is any article you find that links to another source or website. You can find examples of website backlinks all over the internet, especially on popular blog sites that link back to relevant content.

What is a list of links? ›

A List of Links is an object that holds a list of hyperlinks to external webpages. You can use this feature to display other sites of yours, to collect sites relevant to the topic of your site, or just to show visitors some of your personal favorites.

What are the 3 types of links on web pages? ›

In general, there are three types of links:
  • Internal links – hyperlinks that lead from one page to another within your own website;
  • External links – hyperlinks that lead from your website to another resource;
  • Backlinks – hyperlinks that lead from another site to yours.
Feb 22, 2022

What is basic link building? ›

Link building basics

Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic.

What is the best backlink strategy? ›

One of the most effective—and simple—ways to get backlinks is to do the so-called resource page link building. Resource pages are curated lists of links (i.e., resources). There are resource pages for pretty much any topic you can think of.

What is Tier 1 backlinks? ›

Tier 1 (the best backlinks you can generate for your website) Tier 2 (bad backlinks that you should avoid as much as possible) Tier 3 (The absolute worst of the worst. These backlinks would get your website penalized by Google and other search engines)

How many backlinks are good for a website? ›

A website should have 40 to 50 backlinks to the homepage and 0 to 100 backlinks to each individual web page to be competitive for SEO. However, the PageRank scores of those backlinks are important because the higher their value, the fewer links are needed to boost overall rankings.

Do backlinks improve SEO? ›

Backlinks in SEO improve your rankings because they view the quality and quantity of the links as authoritativeness and votes of confidence from other websites. Therefore, the more backlinks your website has, the higher it can rank for search terms.

Does Google use backlinks? ›

Backlinks are links made from one website to another. Search engines like Google use the quality and number of backlinks as a ranking signal. As a result, acquiring backlinks is a fundamental strategy in SEO.

Is link building the same as backlinks? ›

Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.

Does Google have free SEO tools? ›

Google's SEO tools are a great place to start.

Since the search engine currently accounts for 70% of all searches, their SEO tools harness the most accurate and comprehensive source of data. The best part of using these tools is that they're absolutely free and generally unlimited.

What is the best free SEO? ›

Top 10 Free SEO tools for driving traffic to your website
  • MozBar SEO toolbar.
  • Bing Webmaster Tools.
  • Ahrefs.
  • SEO Review Tools.
  • SEMRush.
  • AnswerThePublic.
  • WordStream by Local IQ Free Keyword Research Tool.
  • Keyword Tool.
Nov 18, 2022

Which is the best free SEO tool for beginners? ›

25 Best Free SEO Tools
  • Panguin Tool. ...
  • Wordtracker Scout. ...
  • Lipperhey. ...
  • Bing Webmaster Tools. ...
  • Dareboost. ...
  • Siteliner. Get a full SEO report for free. ...
  • KWFinder. No-nonsense keyword research tool. ...
  • People Also Ask. This free tool pulls questions that appear in the “People Also Ask” section of Google's search results.
Oct 29, 2021

How do I generate backlinks for Local SEO? ›

7 Places or Strategies to Obtain Local Backlinks
  1. Local Business Directories. ...
  2. Industry-Specific Directories. ...
  3. Social Media. ...
  4. Local News Sites. ...
  5. Work with Influencers or Bloggers. ...
  6. Pursue Sponsorships. ...
  7. Utilize Tools to Identify Competitor Backlink Opportunities.

How long does it take to build backlinks? ›

The first thing you should know is that it is not uncommon for links to take up to 5-10 weeks to rank and start impacting your site. That said, that is a more extreme example, and there's a lot you can do to speed it up. Before I get there though, there's a few things you need to consider.

What is the best backlink building strategy why? ›

Gaining a backlink from high-authority sites is one way to tell Google that your site is an authority on a subject. These backlinks act as “votes of confidence” from one site to another. Additionally, backlinks from different sites can help expand your target audience, bringing new potential customers to your website.

What is three way link building? ›

A three-way link exchange is where site A agrees to link to Site B with Site C. Site B agrees to link to Site A in exchange for the link from Site C. The purpose of the three-way link exchange is to trick Google into seeing the interlinking as one-way links and not as reciprocal links.

Is Google Analytics a SEO tool? ›

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

What are the three 3 most important SEO and website metrics? ›

These SEO metrics help measure whether your current strategies are working, how effective they are, and where there's room for improvement. Some of the most common SEO KPIs include rankings, organic traffic, backlinks, and pages indexed.

Is Alexa a SEO tool? ›


The tool is developed by specialized web engineers who profoundly understand the ins and outs of web analytics and it is thus built to be distinctively reliable.

What are your best SEO hacks? ›

5 SEO Hacks to Boost Site Rankings in 2021
  • 1) Plan your keyword research strategically. Keyword research has always been the core of writing content and optimising it for your online audience. ...
  • 2) Use latent semantic indexing (LSI) ...
  • 3) Upgrade your website footer. ...
  • 4) Optimise outbound links tactics. ...
  • 5) Fix broken links.

Is the keyword magic tool free? ›

Semrush Keyword Magic Tool is one of several free tools offered by SEO giant Semrush. To access their free tools, create an account and select Skip Trial.

Is Google Keyword Tool free? ›

You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

What are the best backlink methods? ›

9 Best Types of Backlinks
  1. Editorial Backlinks. ...
  2. Backlinks From Guest Blogging. ...
  3. Backlinks in Business Profiles. ...
  4. Backlinks from Webinars. ...
  5. Free-Tool Backlinks. ...
  6. Acknowledgment Backlinks. ...
  7. Guest Post Bio Links. ...
  8. Badge Backlinks.
Feb 6, 2023

What is the best method to get high quality backlinks? ›

8 Smarter Ways to Earn Quality Backlinks
  • Replicate competitors' best backlinks. ...
  • Analyze competitors' mentions. ...
  • Build backlinks with infographics. ...
  • Guest blogging. ...
  • Build a solid internal linking structure. ...
  • Outreach and promote your best content everywhere. ...
  • Give interviews. ...
  • Broken link building.
Sep 30, 2022

Which is the best practice of getting backlinks in 2022 and why? ›

Become a Source For Reporters and Bloggers

Here's the deal: If you want to rank on the first page of Google, you need to build backlinks from authority news sites and blogs. (I'm talking about white hat links from authority news sites and blogs.)

What are the 2 quality factors for backlinks? ›

7 Factors That Determine A Quality Backlink
  • Page rank. A website's page rank is determined by a great number of factors that are then calculated to produce rankings for the Search Engine Results Page. ...
  • Follow vs no follow. ...
  • Anchor text. ...
  • The positioning of a link. ...
  • Domain authority. ...
  • Spammy links. ...
  • Quality and relevance of the site.
Jul 20, 2020


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