If you are looking for the best SEO reporting tools for your business and website then look no further!
In this article, I am going to discuss 7 of the best SEO tools available on the market today.
These tools will help you track your SEO (Search Engine Optimization) progress and ensure your website is getting the traffic it deserves.
They also help you track how many backlinks you're getting to your site, and some help you with keyword research.
SEO is a crucial part of any business' online marketing strategy, and these tools will help you stay on top of it.
List of Best SEO Reporting Tools
- raven tools
- SEMrush
- SE classification
- CI-Rival
- Supermetrica
- Mangos
- Ahrefs
- Google Data Study (Free)
- Google Analytics (free)
- Google Search Console (free)
SEO reporting software
Check out my detailed rundown of the best SEO reporting tools on the market today.
Raven Tools - The best SEO reporting tool

About Raven tools
Raven Tools is a cloud-based digital marketing software that includes comprehensive SEO and automated reporting capabilities for businesses.
Used by thousands of agencies, in-house marketers, and media companies around the world, it helps convert their SEO efforts into measurable results.
The company was founded in 2007 with a mission to create the best and most affordable SEO reporting and marketing software on the market.
Characteristics
- competitive analysis
- classification tracking
- Competitor research at the highest level
- Keyword-Recherche-Tools
- Website Audit Capabilities
- Backlink-Recherche-Tools
- Simple reports to keep track of metrics
Prices

Raven Tools has 5 different pricing plans with the option to contact the team to create a custom plan if needed.
Note: If you pay annually, you will receive a 30% reduction in costs
- Small Business Plan: $49 per month
- Starter Plan: $109 per month
- Growth plan: $199 per month
- Thrive-Plan: 299 $ pro Monat
- lead plan; $479 per month
Many people ask whether or not they can upgrade their plan at a later date, and the answer is yes.
You can also try Raven Tools for free
SEMrush: Best General SEO Marketing and Reporting Software

About SEMrush
SEMrush is one of the best SEO reporting tools on the market today.
The company has been around since 2008 and its mission is to make online competition fair and transparent, with equal opportunities for all.
Trusted by some of the world's leading brands since 2008, including Amazon, Tesla, Forbes, Vodafone, Booking.com and many more.
In fact, 30% of Fortune 500 companies use SEMrush for their SEO reporting capabilities.
Characteristics
- Detailed website audit
- Access to over 21 billion keywords with ranking difficulties
- Competitor Website Monitoring
- Create, plan and publish content on social networks
- Receive recommendations to improve search ranking
- Create white label or branded reports.
- First class reporting tools
Prices

SEMRush has 3 different pricing plans based on your needs.
Note: Receive a 17% discount if you pay annually
- Professional Plan: $119.95 per month
- Guru Plan: $229.95 per month
- Business plan: $449.95 per month
Many people ask whether or not they can upgrade their plan at a later date, and the answer is yes.
You can also try SEMRush for free.
SE Ranking (Best SEO Reporting Tool That Is Affordable)

About SE ranking
SE Ranking is another fantastic SEO reporting tool that has been around for many years and has helped over 600,000 users increase their SEO exposure.
Their mission is to create SEO reporting software that enables anyone to optimize and increase traffic to any website on the internet.
Simplifying the process even for those with little knowledge and experience.
And they did an excellent job because the software does just that.
Characteristics
- SEO reporting tools
- Research tool and keyword suggestions
- Backlink monitor and checker
- On-Page-SEO-Checker
- while label
- Keyword-Ranking-Analysator
- Social-Media-Management-Software
- Create a quality SEO report
Prices

SE Ranking has 3 different pricing plans based on your needs.
Note: Choosing how often you use reports can significantly reduce costs.
- Essential Plan: $31.20 per month
- Professional Plan: $71.20 per month
- Business plan: $151.20 per month
Many people ask whether or not they can upgrade their plan at a later date, and the answer is yes.
RIval IQ (Best Social Media SEO Reporting Tool)

About Rival IQ
Rival IQ is another fantastic SEO reporting tool that's perfect if you want to track data from different social media platforms.
It gives you the power to quickly track data and metrics from your social media channels, with easy-to-read reports and cutting-edge technology.
With an all-in-one dashboard that lets you research your competition, integrate Facebook ad data, and more.
Characteristics
- Competitive analysis of social networks
- Influencer-Tracking
- Facebook Ad Analysis
- Social Media Reports
- Twitter Analytics und Reporting
- Analysis of published URLs
- Social-Media-Audits
- Google Data Studio-Connector
Prices

Rival IQ has 3 different pricing plans based on your needs.
Note: If you pay annually, you will receive a 15% discount.
- Schedule: $199 per month
- Professional Plan: $279 per month
- Business plan: $439 per month
You also have the option to upgrade your plan if needed.
Supermetrics (Best SEO Reporting Tool for Data Analysis)

About the Supermetric
Supermetrics is an SEO reporting tool that helps businesses get the accurate marketing data they care about and allows them to make data-driven decisions to grow their business.
Since Supermetrics was founded in 2013, it has had more than 500,000 users in more than 120 countries around the world.
From small traders and bloggers to large corporations and the media.
With over 15% of global advertising revenue spend being reported through Supermetrics.
It allows users to push data from marketing platforms like Google Ads, Facebook, and Hubspot to destinations like Google Data Studio and Google Sheets.
Characteristics
- Reporting capabilities allow removing data from major marketing platforms
- Build multi-channel dashboards
- Automate your marketing data transfers
- Move ad spend data from platforms to Supermetrics
- Automate marketing data in Snowflake
Prices

Pricing plans vary at Supermetrics depending on the services you require.
However, they offer a free trial so you can test the SEO reporting tools before making any payment.
Mangools (cheapest and most beginner-friendly reporting tool)

About mangoes
Mangools is one of the leading SEO reporting tools on the market that is also very reasonably priced compared to its competitors.
The software gives you access to a simple and easy-to-use dashboard with the ability to conduct keyword research, track your rankings, check SERPs for each site, and more.
The software was founded in 2014 by Peter Hrbacik and now has thousands of users.
One of the best selling points of using Mangools is their support team who have a high level of SEO knowledge.
Characteristics
- Keyword research tools to search for high volume but low ranking difficulty
- SERP checker for each site
- Rating-Tracker
- Analysis of the competition authority
- Backlink-Recherche-Tool
Prices

Mangools Tools has 3 different pricing plans that vary depending on your needs.
Note: If you pay annually, you will receive a 40% reduction in costs
- Basic plan: $49 per month
- Premium Plan: $69 per month
- Agency plan: $129 per month
Many people ask whether or not they can upgrade their plan at a later date, and the answer is yes.
You can also start a 10-day free trial with Mangools
AHrefs (Most Detailed SEO Reporting Software)

About Ahrefs
Ahrefs is one of the leading SEO reporting software with cutting-edge and high-quality reporting tools that also provides tons of valuable free SEO learning material for marketers.
Ahrefs was founded in 2010 when CEO Dmitry introduced a backlink index, which eventually became Ahrefs' data source.
Since then, Ahrefs has grown to the point where it now has over 500,000 monthly users from around the world, including Fortune 500 companies like Facebook, eBay, Netflix, Uber, and many more.
The SEO reporting software is updated every 15 minutes and its high-tech crawler processes up to 8 billion pages per day.
That's more than a third of what Google does!
Characteristics
- Backlink-Checker
- Competitor SEO Reports
- Broken links checker
- Keyword tool from Youtube and Amazon
- Search engine optimization toolbar
- Advanced keyword research tools
- Range Tracker
- Get data straight from your website to create custom reports
Prices

Ahrefs has 4 different pricing plans depending on your needs and requirements.
Note: If you pay annually, you get 2 months free
- Lite plan: $49 per month
- Standard plan: $109 per month
- Advanced Plan: $199 per month
- Enterprise Plan: $299 per month
Many people ask whether or not you can upgrade your plan at a later date, and the answer is yes, as does the option to buy additional credits if you need them.
You can try Ahrefs for free for 7 days.
The Best Free SEO Reporting Tools

Google data study
Google data studyis one of the best free SEO reporting tools available because it allows you to easily visualize data and create custom reports.
You can easily integrate it with Google Analytics and Google Search Console to track real-time data directly from your website.
Analytical Google
Analytical GoogleIt is greatfree SEO reporting toolIt provides valuable information about your website traffic.
It shows you all the information you need to know about your visitors at a high level, what location they are coming from, whether they are coming to your site organically or directly, and what posts are performing well.
One of my favorite Google Analytics features is real-time traffic counting on your website.
If you haven't set it up yet, it's a must!
Google-Suchkonsole
Google-Suchkonsoleis another great free reporting tool that you can use to monitor your website's performance in Google search results.
It shows you data on how many impressions each page gets, which potential visitors are typing, and how many clicks you get from each page.
Google Search Console also allows you to instantly crawl a new page, so the page gets indexed in Google sooner rather than later.
What is an SEO reporting tool?
An SEO reporting tool is software that allows you to collect, track, monitor and report on your SEO data.
This can include everything from keyword rankings to backlink profiles to organic traffic levels.

The goal of using an SEO reporting tool is to help you improve your overall SEO performance by understanding what's working well and which areas need improvement.
There is a wide variety of SEO reporting tools on the market, ranging from free to paid options.
My personal preference is to use paid tools simply because of the number of features they offer to help with search engines and rankings.
What to look for when choosing an SEO reporting tool?
There are a few key factors to consider when choosing an SEO reporting tool:
- Easy to use:The last thing you want is a tool that's difficult to use and understand. Look for a tool with a clean and easy-to-use interface.
- Characteristics:Make sure the tool you choose has all the features you need. There's no point paying for a tool that doesn't have the specific features you're looking for.
- Preis:SEO reporting tools can range in price from free to hundreds of dollars per month. Finding a tool that fits your budget is important.
- Support:SEO tools can be confusing, so it's important to make sure they have a good support team that can help you with any issues.
Overview of the best SEO reporting software
I hope you found this article helpful in finding the best SEO reporting software for your business.
You've probably noticed that most tools come with free 7-14 day trials, which I recommend taking advantage of.
If you still haven't decided which SEO reporting tool is best for you, I would advise you to:
raven toolsis that you are looking for the best all-in-one software that offers you awesome reporting features, data feeds, keyword research tools, ranking tracking and high rankings.competitive analysis.
Supermetricaif you want to create spreadsheetsand track your business data more thoroughly, especially when running paid advertising campaigns.
Mangosif you are just starting your business and have a limited budget. It will still give you all the features you need to control your search engine rankings and get your business off the ground.
If you haven't already set up a Google Analytics account and Google Search Console account, I recommend you do so immediately.
It gives you free information about your website traffic and things you may need to improve.
If you have any questions about any of the above SEO reporting tools, you can leave a comment below orcome to me.
FAQs
Which is the best free SEO tool for beginners? ›
- Panguin Tool. ...
- Wordtracker Scout. ...
- Lipperhey. ...
- Bing Webmaster Tools. ...
- Dareboost. ...
- Siteliner. Get a full SEO report for free. ...
- KWFinder. No-nonsense keyword research tool. ...
- People Also Ask. This free tool pulls questions that appear in the “People Also Ask” section of Google's search results.
Google Mobile-Friendly Test
One of the simpler Google SEO checkers, the mobile-friendly test tells you whether or not your site is mobile-friendly. It also tells you why or why not.
- Study Your Competitors' Best Performing Pages. ...
- Conduct a Competitor Keyword Gap Analysis. ...
- Find (and Steal) Your Competitor's Broken Backlinks. ...
- Use Internal Links to Supercharge Page 2 Rankings. ...
- Clean Up Toxic Links. ...
- Earn Authority Backlinks with Digital PR.
- Screaming Frog.
- Google Search Console. ...
- Google Analytics. ...
- Web Developer Toolbar. ...
- WebPagetest. ...
- Google Page Speed Insights. ...
- Google Mobile-Friendly Testing Tool. ...
- Google's Schema.org Structured Data Testing Tool.
These 10 results are preferred because they are well written and thoroughly optimized using SEO. There are about 12 different types of SEO that help websites to rank better on search engine result pages.
What is a good SEO report? ›To recap, the perfect SEO report should:
Be nice looking and easy to read, with excellent UX (user experience) Include your client's or your company's logo. Be accessible in the format your audience wants. Include all the data from the tools you already use to do your SEO work.
- Structured data matters. ...
- Page freshness. ...
- Internal linking (still matters) ...
- Title tags. ...
- Obtain backlinks.
These SEO metrics help measure whether your current strategies are working, how effective they are, and where there's room for improvement. Some of the most common SEO KPIs include rankings, organic traffic, backlinks, and pages indexed.
Can I do SEO without paying? ›SEO can be built to have a strong foundation and then maintained for a relatively low-cost in comparison with PPC or Google Ads. If you want to rank higher in Google without paying - with money - you'll always end up paying in time. You'll have to learn these methods of ranking which can take years to achieve.
Does Google have free SEO tools? ›Google's SEO tools are a great place to start.
Since the search engine currently accounts for 70% of all searches, their SEO tools harness the most accurate and comprehensive source of data. The best part of using these tools is that they're absolutely free and generally unlimited.
Does Google SEO cost money? ›
Technically, SEO is free. You're not paying money for SERP placement. Google ranks content based on a number of factors including the E-A-T trio: Expertise, Authority, and Trust. They're going to highly rank those who are seen as valuable resources for users.
What does Google SEO cost? ›Important Facts About SEO Pricing & Costs Include the Following: Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs)
Do Google Ads hurt SEO? ›However: no, running Google Ads doesn't boost your SEO. Numerous advertisers see their organic results improve after they start spending more in Google Ads. However, this is not because Google likes people who spend money on PPC. It's likely because more people know about you now.
How to increase traffic with SEO? ›- Publish Relevant, Authoritative Content. ...
- Update Your Content Regularly. ...
- Metadata. ...
- Have a link-worthy site. ...
- Use alt tags.
- Discover Untapped Keywords on Reddit.
- Optimize Your Site for Google RankBrain.
- Update, Upgrade and Republish Old Blog Posts.
- Write Compelling Title and Description Tags.
- Find Broken Link Building Opportunities on Wikipedia.
- Copy Your Competitors Best Keywords.
...
12 Ways to Increase Traffic to Your Site in 30 Days
- 1 Build an email list. ...
- 2 Blog regularly. ...
- 3 Engage with audiences on social media. ...
- 4 Use social media ads. ...
- 5 Create an account on StumbleUpon. ...
- 6 Do an SEO audit of your site. ...
- 7 Do more guest blogging. ...
- 8 Use internal links.
- On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
- Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
- Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
- technical SEO: How well your content can be crawled and indexed.
- content: Having the most relevant and best answers to a prospect's question.
- on-site SEO: The optimization of your content and HTML.
- off-site SEO: Building authority to ensure Google stacks the deck in your favor.
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
What is the largest SEO? ›ReachLocal is the largest SEO agency with a focus on increasing local search visibility.
What is a KPI for SEO? ›
SEO KPIs are quantifiable values used to measure the effectiveness of a marketing team's SEO efforts and performance. Keeping an eye on your most important search metrics provides you with deeper insight into your search engine ranking and visibility, and conversions that can be attributed to organic performance.
How to do a monthly SEO report? ›- Title Card. This is the very first step in your SEO report. ...
- Table of Contents. As its name suggests, this page is simply a table of contents that'll help you structure your SEO report.
- Overview. Customize this template and make it your own! ...
- KPIs. ...
- Organic Traffic. ...
- Backlinks.
- Organic Traffic.
- Keyword Ranking.
- SERP Visibility.
- Click-Through Rate.
- Bounce Rate.
- Website Authority Over Time.
- Backlinks.
- Page Speed.
- First-hand experience on a topic (the new “E” in EEAT) ...
- Audience-targeted, not traffic-targeted content. ...
- Increased emphasis on author authority. ...
- Satisfying, helpful content. ...
- A.I content & content writing software. ...
- SEO automation. ...
- Changes to CTRs by SERP positions. ...
- Product page SEO.
- Target Relevant Primary and Secondary Keywords. ...
- Write Quality Original Content. ...
- Format Your Content for Search Engines & Target Featured Snippets. ...
- Optimize Your Page Title and Meta Description. ...
- Use Short, Descriptive URLs.
- TikTok SEO is here to stay. ...
- Always utilize structured data. ...
- AI in Marketing is here to stay. ...
- Know thy user. ...
- Content is still king. ...
- SERPs have changed—and become more intelligent. ...
- Analytics are imperative. ...
- Optimize Content for Voice Search.
Automated Local SEO pricing generally runs between $300-500 per month. Small scale SEO pricing packages range between $400-$900 per month. Comprehensive Local SEO services can be as much as $4,000 per month. Most businesses have budgets that range from $500/month to $10,000/month.
How much should a beginner SEO cost? ›Type | Cost |
---|---|
Cheap SEO | $500 to $3,000 per month |
Mid-range SEO | $3,000 to $15,000 per month |
High-end SEO | $15,000-$30,000 per month |
Enterprise SEO | $30,000-1 Million + per month |
SEO costs in 2023 depend on the SEO agency you hire and the pricing model they use. On average you can reasonably expect the cost of SEO in 2023 to be $1,000 to $2,500 per month, $75 to $200 per hour or $5000 to $30,000 per project.
Which is the best SEO tool for 2023? ›- SemRush.
- Google Search Console.
- Moz Pro.
- Ahrefs.
- SpyFu.
- BuzzSumo.
- HubSpot.
- Ubersuggest.
What is the best free SEO? ›
- MozBar SEO toolbar.
- Bing Webmaster Tools.
- Ahrefs.
- SEO Review Tools.
- SEMRush.
- AnswerThePublic.
- WordStream by Local IQ Free Keyword Research Tool.
- Keyword Tool.
ABOUT ALEXA RANK CHECKER BY SMALL SEO TOOLS
The tool is developed by specialized web engineers who profoundly understand the ins and outs of web analytics and it is thus built to be distinctively reliable.
SEO is not easy. But it's no rocket science either. There are things you can implement right away and there are concepts that will take much more time and effort. So yes, you can do SEO on your own.
How long does it take to master SEO? ›Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.
Can I learn SEO in one day? ›No, it's not rocket science, but you will also not learn how to do it overnight, or even in a year. If you start getting into doing your own SEO, you will most likely hurt your rankings and end up in a worse position than before.
What is the best way to automate reports? ›- Google Analytics. Google Analytics is a free and widely popular reporting tool. ...
- Google Data Studio. Google Data Studio is another type of free reporting software that enables users to be able to build and configure interactive dashboards. ...
- SolveXia. ...
- Power BI. ...
- Tableau.
SEO automation is the process of using software to optimize a website's performance programmatically. Here are a few concrete examples of SEO automations AI-driven. SEO automation is the process of using software to optimize a website's performance programmatically.
Can I Automate Google Analytics reports? ›Once the data is inside a Google Spreadsheet, users can easily manipulate Google Analytics data, create new visualizations, and build internal dashboards. Google Analytics Report Automation (Magic Script) simplifies this process and makes it easy to get the data you want so that you can focus on analysis and reporting.
How do you automate SEO tasks? ›...
What SEO Tasks Can Be Automated?
- Position tracking.
- Website crawls.
- Monitoring for brand mentions and new links.
- Analyzing the quality of your link profile.
- Reporting.
- Analyzing log files.
- Keyword intent analysis.
- Generating meta descriptions at scale.
- Wrike. Best for collaboration on project reporting. ...
- Zoho Analytics. Best reporting tool for easy-to-read charts. ...
- Whatagraph. Best reporting tool for marketing agencies. ...
- DashThis. Unlimited users, data sources, and integrations in all plans. ...
- MeisterTask. ...
- datapine. ...
- Tableau. ...
- Hive.
What reporting tool you are using in automation? ›
Selenium is an open-source tool that consists of many libraries to support browser automation. It is the most popular testing tool available due to its support for multiple languages like C#, Python, Java, etc., to write test scripts.
What are automated reporting tools? ›Reporting automation is a tool used in business to automatically generate and share specific information, to selected people, on a pre-decided time interval.
Which SEO should be avoided? ›Don't over-prioritize keywords
Keyword research has long been considered a cornerstone of SEO. Creating content that features the keywords and terms your target audience are searching for seems like the most logical approach. However, using these keywords to excess will seriously harm your SEO strategy.
Using veiled text in your SEO may also get you in trouble eventually. Other common illegal SEO tactics include link farms, using doorway pages, and the misuse of redirecting links. To get the most out of SEO, it's best to be conversant with the various applicable ranking factors, regulations, and best practices.
What is replacing SEO? ›Answer Engine Optimization to Replace Search Engine Optimization.
Is Google Analytics illegal yet? ›Early in 2022 Austrian and French privacy watchdogs have declared that using Google Analytics is illegal for European companies due to privacy violations. Now the Norwegian and Danish Data Protection Authorities have explained how companies may keep using Google Analytics in a legally compliant way.
What will replace Google Analytics? ›The simple version: Universal Analytics is getting replaced by Google Analytics 4 starting July 1, 2023.
How do I trigger Google Analytics? ›- Log into Google Tag Manager.
- Select “Tags” from the left-hand side.
- Create a new tag and select Universal Analytics as the Tag Type.
- Set your Google Analytics Tracking ID.
- Choose “Event” for the track type.
- Set your Event Category, Action, Label and Values. ...
- Set your triggers as required.
- Build a Well-Designed Website. If your site is new, large, or contains many multimedia files, considering creating a sitemap. ...
- Focus on a Specific Topic. ...
- Create Quality Content on a Consistent Basis. ...
- Create Attractive Page Titles and Headlines. ...
- Write Information-Packed Meta Descriptions. ...
- Address Your URLs.
- Crawl your website.
- Conduct an SEO audit and define your site architecture.
- Update URLs, page titles, and meta descriptions.
- Make sure your keyword is in your URL.
- Include your keyword throughout your page.
- Track keywords and topics for each page.
- Don't keyword stuff.
How do you run a SEO strategy? ›
- Know Your Keywords. First things first. ...
- Write High Quality Content (Naturally) ...
- Use Keywords in Your Website Page URLs. ...
- Don't Overlook Page Titles. ...
- Review Every Page for Additional Keyword Placement. ...
- Improve User Experience. ...
- Hire an Expert.